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Polyvinyl Butyral (PVB) Market Research Report 2025

Polyvinyl Butyral (PVB) Market Research Report 2025

Polyvinyl Butyral (PVB) Market Research Report 2025

Explore the Polyvinyl Butyral (PVB) Market Report 2025 covering market size, growth trends, key drivers, challenges, competitive landscape, and future forecast.

Pages: 240

Format: PDF

Date: 12-2025

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Global Polyvinyl Butyral (PVB) Market Report (2025–2035)

Market Overview

Chem Reports estimates that the Polyvinyl Butyral (PVB) Market was valued at USD xxxx in 2025 and is projected to reach USD xxxx by 2035, growing at a CAGR of xx% during the forecast period. PVB is a specialty resin widely used for its excellent adhesion, optical clarity, flexibility, and impact resistance. It is a key material in laminated safety glass, solar modules, coatings, and specialty films.

The Global PVB Market Report 2025 provides a comprehensive analysis of market structure, growth drivers, and competitive dynamics. The study incorporates both primary and secondary research methodologies, evaluating:

  • Government regulations and industrial policies
  • Market environment and macroeconomic indicators
  • Competitive landscape and strategic developments
  • Historical consumption patterns and emerging trends
  • Technological advancements in PVB resin and film production

Growing demand from the automotive, construction, and solar energy sectors continues to support market expansion.

Impact of COVID‑19

The COVID‑19 outbreak in late 2019 had a notable impact on the PVB market. Key effects included:

  • Temporary disruptions in automotive and construction activities
  • Slowdown in laminated glass production during lockdowns
  • Increased demand for solar energy components in some regions
  • Supply chain challenges affecting raw material availability
  • Gradual recovery as industrial and construction activities resumed

Despite early disruptions, the market rebounded due to renewed demand in automotive safety glass and solar applications.

Market Segmentation

By Type

  • Alkaline Alcoholysis PVB
  • Acidic Alcoholysis PVB

By Application

  • Construction Industry
  • Solar Sector
  • Automotive Industry
  • Others

Regional Analysis

North America (U.S., Canada, Mexico)

  • Strong demand from automotive safety glass and construction sectors
  • Advanced manufacturing capabilities and high adoption of laminated glass
  • Growing use of PVB films in solar applications

Europe (Germany, U.K., France, Italy, Russia, Spain, etc.)

  • High adoption of laminated safety glass in building and automotive industries
  • Strict safety and environmental regulations
  • Growing investments in renewable energy

Asia-Pacific (China, India, Japan, Southeast Asia, etc.)

  • Fastest‑growing regional market
  • Rapid expansion of automotive production and construction activities
  • Increasing adoption of solar energy technologies

South America (Brazil, Argentina, etc.)

  • Growing demand for laminated glass in construction and automotive sectors
  • Increasing investments in renewable energy

Middle East & Africa (Saudi Arabia, South Africa, etc.)

  • Rising infrastructure development
  • Growing use of laminated glass in commercial buildings

Key Market Players

  • Eastman Chemical
  • Kuraray
  • Anhui Wanwei Group
  • Chang Chun Petrochemicals
  • Dulite PVB Film
  • Everlam
  • Huakai Plastic (Chongqing)
  • Hunan Xiangwei
  • Sekisui Chemicals
  • Huzhou Xinfu New Material
  • Guangzhou Aojisi New Materials
  • Huzhou Xinfu New Materials
  • Jiangxi Rongxin New Materials

These companies focus on expanding production capacity, improving PVB film quality, enhancing distribution networks, and investing in R&D to meet the growing demand for high‑performance laminated glass and solar applications.

The Global Polyvinyl Butyral (PVB) Market is projected to grow steadily between 2025 and 2035, driven by rising demand for laminated safety glass in automotive and construction industries, as well as increasing adoption of PVB films in solar energy applications. PVB is valued for its excellent adhesion, optical clarity, flexibility, and impact resistance—making it a critical material for safety glazing, photovoltaic modules, coatings, and specialty films.

Growth is supported by expanding automotive production, stricter safety regulations requiring laminated glass, and rising investments in renewable energy infrastructure. The construction sector continues to adopt PVB‑based laminated glass for architectural applications due to its superior sound insulation, UV protection, and safety performance. Asia‑Pacific remains the fastest‑growing region, driven by rapid urbanization, infrastructure development, and automotive manufacturing, while Europe and North America maintain strong demand due to advanced building standards and safety regulations.

Despite challenges such as raw material price volatility, environmental concerns, and competition from alternative interlayer materials, the long‑term outlook remains positive. Technological advancements in PVB film production, increasing adoption of solar energy, and rising demand for high‑performance laminated glass are expected to drive market growth through 2035.

Market Dynamics

1. Drivers

  • Growing demand for laminated safety glass: Driven by automotive safety regulations and architectural applications.
  • Expansion of the solar energy sector: PVB films used in photovoltaic modules.
  • Rapid urbanization and infrastructure development: Increased use of laminated glass in buildings.
  • Superior material properties: High adhesion, optical clarity, and impact resistance.
  • Increasing automotive production: Laminated windshields and side windows boost demand.

2. Restraints

  • Fluctuating raw material prices: Affect production costs and pricing stability.
  • Environmental concerns: Disposal and recycling challenges for PVB films.
  • Competition from alternative interlayer materials: Such as EVA and ionoplasts.
  • High processing and manufacturing costs: Limit adoption in cost‑sensitive markets.

3. Opportunities

  • Growth in renewable energy: Rising demand for PVB films in solar modules.
  • Innovation in PVB formulations: Enhanced UV resistance, acoustic performance, and durability.
  • Expansion in emerging markets: Infrastructure and automotive growth in Asia, Africa, and Latin America.
  • Increasing use in architectural glazing: For soundproofing, safety, and aesthetic applications.
  • Development of recyclable PVB materials: Supports sustainability goals.

4. Trends

  • Shift toward high‑performance laminated glass: For safety, sound insulation, and energy efficiency.
  • Growing adoption of PVB in solar encapsulation: Driven by global renewable energy targets.
  • Advancements in PVB film manufacturing: Improved clarity, strength, and processing efficiency.
  • Rising focus on sustainability: Development of recycled and eco‑friendly PVB products.
  • Automation in glass lamination processes: Enhances quality and reduces defects.

Porter’s Five Forces Analysis

1. Threat of New Entrants — Moderate

  • High capital investment: Required for resin and film production facilities.
  • Strict quality and safety standards: Create barriers for new players.
  • Established supplier relationships: Favor existing manufacturers.
  • Entry is possible but requires significant technological expertise.

2. Bargaining Power of Suppliers — Moderate

  • Dependence on specialty chemicals: Limited suppliers increase leverage.
  • Price volatility of raw materials: Affects production costs.
  • Large manufacturers mitigate risks through long‑term contracts.

3. Bargaining Power of Buyers — High

  • Large automotive and construction companies negotiate aggressively: Especially for bulk orders.
  • Availability of alternative interlayer materials: Increases buyer leverage.
  • High expectations for optical clarity and performance: Drives competition on quality.

4. Threat of Substitutes — Moderate

  • Alternative interlayers: EVA, TPU, and ionoplasts.
  • Tempered glass: Used in some applications but lacks safety benefits of laminated glass.
  • Substitution risk depends on performance requirements and cost.

5. Industry Rivalry — High

  • Numerous global and regional manufacturers: Compete on price, quality, and innovation.
  • Continuous R&D investment: Drives competition in high‑performance PVB films.
  • Price pressure in developing markets: Intensifies rivalry.

SWOT Analysis

Strengths

  • Excellent adhesion and optical clarity: Ideal for laminated safety glass.
  • High impact resistance and flexibility: Enhances safety performance.
  • Wide application range: Automotive, construction, solar, and specialty films.
  • Strong demand from safety‑critical industries: Ensures stable market growth.

Weaknesses

  • High production and processing costs: Limits adoption in low‑budget applications.
  • Environmental concerns: Recycling challenges for PVB films.
  • Dependence on raw material availability: Vulnerable to supply chain disruptions.
  • Competition from alternative interlayer materials: Reduces market share in some segments.

Opportunities

  • Growth in solar energy installations: Increased demand for PVB encapsulants.
  • Innovation in acoustic and UV‑resistant PVB films: Expands application scope.
  • Expansion in emerging markets: Strong demand for laminated glass in construction and automotive sectors.
  • Development of sustainable PVB materials: Meets rising environmental expectations.

Threats

  • Regulatory restrictions on plastics and chemicals: Could impact production.
  • Economic slowdowns: Reduce construction and automotive activity.
  • Competition from advanced interlayer materials: Such as ionoplasts and EVA.
  • Supply chain instability: Affects raw material availability.

1. Market Overview of Polyvinyl Butyral (PVB)
    1.1 Polyvinyl Butyral (PVB) Market Overview
        1.1.1 Polyvinyl Butyral (PVB) Product Scope
        1.1.2 Market Status and Outlook
    1.2 Polyvinyl Butyral (PVB) Market Size by Regions:
    1.3 Polyvinyl Butyral (PVB) Historic Market Size by Regions
    1.4 Polyvinyl Butyral (PVB) Forecasted Market Size by Regions
    1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
        1.5.1 North America
        1.5.2 East Asia
        1.5.3 Europe
        1.5.4 South Asia
        1.5.5 Southeast Asia
        1.5.6 Middle East
        1.5.7 Africa
        1.5.8 Oceania
        1.5.9 South America
        1.5.10 Rest of the World
    1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
        1.6.1 Covid-19 Impact: Global GDP Growth,  Projections
        1.6.2 Covid-19 Impact: Commodity Prices Indices
        1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Polyvinyl Butyral (PVB) Sales Market by Type
    2.1 Global Polyvinyl Butyral (PVB) Historic Market Size by Type
    2.2 Global Polyvinyl Butyral (PVB) Forecasted Market Size by Type
    2.3 Alkaline Alcoholysis
    2.4 Acidic Alcoholysis
3. Covid-19 Impact Polyvinyl Butyral (PVB) Sales Market by Application
    3.1 Global Polyvinyl Butyral (PVB) Historic Market Size by Application
    3.2 Global Polyvinyl Butyral (PVB) Forecasted Market Size by Application
    3.3 Construction Industry
    3.4 Solar Sector
    3.5 Automotive Industry
    3.6 Others
4. Covid-19 Impact Market Competition by Manufacturers
    4.1 Global Polyvinyl Butyral (PVB) Production Capacity Market Share by Manufacturers
    4.2 Global Polyvinyl Butyral (PVB) Revenue Market Share by Manufacturers
    4.3 Global Polyvinyl Butyral (PVB) Average Price by Manufacturers
5. Company Profiles and Key Figures in Polyvinyl Butyral (PVB) Business
    5.1 Eastman Chemical
        5.1.1 Eastman Chemical Company Profile
        5.1.2 Eastman Chemical Polyvinyl Butyral (PVB) Product Specification
        5.1.3 Eastman Chemical Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
    5.2 Kuraray
        5.2.1 Kuraray Company Profile
        5.2.2 Kuraray Polyvinyl Butyral (PVB) Product Specification
        5.2.3 Kuraray Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
    5.3 Anhui Wanwei Group
        5.3.1 Anhui Wanwei Group Company Profile
        5.3.2 Anhui Wanwei Group Polyvinyl Butyral (PVB) Product Specification
        5.3.3 Anhui Wanwei Group Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
    5.4 Chang Chun Petrochemicals
        5.4.1 Chang Chun Petrochemicals Company Profile
        5.4.2 Chang Chun Petrochemicals Polyvinyl Butyral (PVB) Product Specification
        5.4.3 Chang Chun Petrochemicals Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
    5.5 Dulite PVB Film
        5.5.1 Dulite PVB Film Company Profile
        5.5.2 Dulite PVB Film Polyvinyl Butyral (PVB) Product Specification
        5.5.3 Dulite PVB Film Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
    5.6 Everlam
        5.6.1 Everlam Company Profile
        5.6.2 Everlam Polyvinyl Butyral (PVB) Product Specification
        5.6.3 Everlam Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
    5.7 Huakai Plastic (Chongqing)
        5.7.1 Huakai Plastic (Chongqing) Company Profile
        5.7.2 Huakai Plastic (Chongqing) Polyvinyl Butyral (PVB) Product Specification
        5.7.3 Huakai Plastic (Chongqing) Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
    5.8 Hunan Xiangwei
        5.8.1 Hunan Xiangwei Company Profile
        5.8.2 Hunan Xiangwei Polyvinyl Butyral (PVB) Product Specification
        5.8.3 Hunan Xiangwei Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
    5.9 Sekisui Chemicals
        5.9.1 Sekisui Chemicals Company Profile
        5.9.2 Sekisui Chemicals Polyvinyl Butyral (PVB) Product Specification
        5.9.3 Sekisui Chemicals Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
    5.10 Huzhou Xinfu New Material
        5.10.1 Huzhou Xinfu New Material Company Profile
        5.10.2 Huzhou Xinfu New Material Polyvinyl Butyral (PVB) Product Specification
        5.10.3 Huzhou Xinfu New Material Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
    5.11 Guangzhou Aojisi New Materials
        5.11.1 Guangzhou Aojisi New Materials Company Profile
        5.11.2 Guangzhou Aojisi New Materials Polyvinyl Butyral (PVB) Product Specification
        5.11.3 Guangzhou Aojisi New Materials Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
    5.12 Huzhou Xinfu New Materials
        5.12.1 Huzhou Xinfu New Materials Company Profile
        5.12.2 Huzhou Xinfu New Materials Polyvinyl Butyral (PVB) Product Specification
        5.12.3 Huzhou Xinfu New Materials Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
    5.13 Jiangxi Rongxin New Materials
        5.13.1 Jiangxi Rongxin New Materials Company Profile
        5.13.2 Jiangxi Rongxin New Materials Polyvinyl Butyral (PVB) Product Specification
        5.13.3 Jiangxi Rongxin New Materials Polyvinyl Butyral (PVB) Production Capacity, Revenue, Price and Gross Margin
6. North America
    6.1 North America Polyvinyl Butyral (PVB) Market Size
    6.2 North America Polyvinyl Butyral (PVB) Key Players in North America
    6.3 North America Polyvinyl Butyral (PVB) Market Size by Type
    6.4 North America Polyvinyl Butyral (PVB) Market Size by Application
7. East Asia
    7.1 East Asia Polyvinyl Butyral (PVB) Market Size
    7.2 East Asia Polyvinyl Butyral (PVB) Key Players in North America
    7.3 East Asia Polyvinyl Butyral (PVB) Market Size by Type
    7.4 East Asia Polyvinyl Butyral (PVB) Market Size by Application
8. Europe
    8.1 Europe Polyvinyl Butyral (PVB) Market Size
    8.2 Europe Polyvinyl Butyral (PVB) Key Players in North America
    8.3 Europe Polyvinyl Butyral (PVB) Market Size by Type
    8.4 Europe Polyvinyl Butyral (PVB) Market Size by Application
9. South Asia
    9.1 South Asia Polyvinyl Butyral (PVB) Market Size
    9.2 South Asia Polyvinyl Butyral (PVB) Key Players in North America
    9.3 South Asia Polyvinyl Butyral (PVB) Market Size by Type
    9.4 South Asia Polyvinyl Butyral (PVB) Market Size by Application
10. Southeast Asia
    10.1 Southeast Asia Polyvinyl Butyral (PVB) Market Size
    10.2 Southeast Asia Polyvinyl Butyral (PVB) Key Players in North America
    10.3 Southeast Asia Polyvinyl Butyral (PVB) Market Size by Type
    10.4 Southeast Asia Polyvinyl Butyral (PVB) Market Size by Application
11. Middle East
    11.1 Middle East Polyvinyl Butyral (PVB) Market Size
    11.2 Middle East Polyvinyl Butyral (PVB) Key Players in North America
    11.3 Middle East Polyvinyl Butyral (PVB) Market Size by Type
    11.4 Middle East Polyvinyl Butyral (PVB) Market Size by Application
12. Africa
    12.1 Africa Polyvinyl Butyral (PVB) Market Size
    12.2 Africa Polyvinyl Butyral (PVB) Key Players in North America
    12.3 Africa Polyvinyl Butyral (PVB) Market Size by Type
    12.4 Africa Polyvinyl Butyral (PVB) Market Size by Application
13. Oceania
    13.1 Oceania Polyvinyl Butyral (PVB) Market Size
    13.2 Oceania Polyvinyl Butyral (PVB) Key Players in North America
    13.3 Oceania Polyvinyl Butyral (PVB) Market Size by Type
    13.4 Oceania Polyvinyl Butyral (PVB) Market Size by Application
14. South America
    14.1 South America Polyvinyl Butyral (PVB) Market Size
    14.2 South America Polyvinyl Butyral (PVB) Key Players in North America
    14.3 South America Polyvinyl Butyral (PVB) Market Size by Type
    14.4 South America Polyvinyl Butyral (PVB) Market Size by Application
15. Rest of the World
    15.1 Rest of the World Polyvinyl Butyral (PVB) Market Size
    15.2 Rest of the World Polyvinyl Butyral (PVB) Key Players in North America
    15.3 Rest of the World Polyvinyl Butyral (PVB) Market Size by Type
    15.4 Rest of the World Polyvinyl Butyral (PVB) Market Size by Application
16 Polyvinyl Butyral (PVB) Market Dynamics
    16.1 Covid-19 Impact Market Top Trends
    16.2 Covid-19 Impact Market Drivers
    16.3 Covid-19 Impact Market Challenges
    16.4 Porter?s Five Forces Analysis
18 Regulatory Information
17 Analyst's Viewpoints/Conclusions
18 Appendix
    18.1 Research Methodology
        18.1.1 Methodology/Research Approach
        18.1.2 Data Source
    18.2 Disclaimer

Market Segmentation

By Type

  • Alkaline Alcoholysis PVB
  • Acidic Alcoholysis PVB

By Application

  • Construction Industry
  • Solar Sector
  • Automotive Industry
  • Others

Regional Analysis

North America (U.S., Canada, Mexico)

  • Strong demand from automotive safety glass and construction sectors
  • Advanced manufacturing capabilities and high adoption of laminated glass
  • Growing use of PVB films in solar applications

Europe (Germany, U.K., France, Italy, Russia, Spain, etc.)

  • High adoption of laminated safety glass in building and automotive industries
  • Strict safety and environmental regulations
  • Growing investments in renewable energy

Asia-Pacific (China, India, Japan, Southeast Asia, etc.)

  • Fastest‑growing regional market
  • Rapid expansion of automotive production and construction activities
  • Increasing adoption of solar energy technologies

South America (Brazil, Argentina, etc.)

  • Growing demand for laminated glass in construction and automotive sectors
  • Increasing investments in renewable energy

Middle East & Africa (Saudi Arabia, South Africa, etc.)

  • Rising infrastructure development
  • Growing use of laminated glass in commercial buildings

Key Market Players

  • Eastman Chemical
  • Kuraray
  • Anhui Wanwei Group
  • Chang Chun Petrochemicals
  • Dulite PVB Film
  • Everlam
  • Huakai Plastic (Chongqing)
  • Hunan Xiangwei
  • Sekisui Chemicals
  • Huzhou Xinfu New Material
  • Guangzhou Aojisi New Materials
  • Huzhou Xinfu New Materials
  • Jiangxi Rongxin New Materials

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