Decorative Paints & Coatings Market

Decorative Paints & Coatings Market

Global Decorative Paints & Coatings Market, Report Sales, Consumption, Production & Future Outlook

Discover the Global Decorative Paints & Coatings Market with insights on demand, product types, architectural applications, key trends, and growth forecast for 2025?2035.

Pages: 233

Format: PDF

Date: 11-2025

Select Licence

Chem Reports forecasts that the Decorative Paints & Coatings market will expand from USD XX million in 2023 to USD XX million by 2035, registering an estimated CAGR of XX%. The study uses 2024 as the base year, with market projections spanning from 2025 to 2035.

Decorative Paints & Coatings Market: Segment Overview

1. By Resin Type

  • Acrylic
    • Most widely used due to durability, color retention, and weather resistance.
  • Alkyd
    • Known for gloss and smooth finish; used mainly in solvent-based formulations.
  • Polyurethane
    • High-performance coatings used for premium finishes and superior abrasion resistance.
  • Epoxy
    • Used in protective decorative applications (floors, industrial-decorative blends).
  • Others
    • Vinyl, polyester, and hybrid resins.

2. By Technology

  • Water-based Coatings
    • Fast-growing segment driven by environmental regulations and low VOC requirements.
  • Solvent-based Coatings
    • Used where performance and drying speed matter; gradually declining due to VOC concerns.
  • Powder Coatings
    • Increasing adoption for decorative metal applications (furniture, appliances).

3. By Product Type

  • Interior Wall Paints
  • Exterior Wall Paints
  • Wood Coatings
  • Metal Coatings
  • Enamels & Primers
  • Specialty Decorative Finishes
    (textured paints, metallic finishes, eco-friendly paints)

4. By Application

  • Residential
    • New housing, renovations, wall décor, premium decorative finishes.
  • Commercial
    • Offices, retail, institutions, hospitality.
  • Industrial Decorative Applications
    • Furniture, interior fit-outs, metal trims.

5. By Distribution Channel

  • Offline
    • Hardware stores, specialty paint stores, retail chains.
  • Online
    • E-commerce platforms, brand-owned stores.

Key Players Analysis (Without Sources)

1. Asian Paints

  • Strong dominance in Asia-Pacific.
  • Wide decorative portfolio, strong brand recall, and robust dealer network.
  • Known for innovation in color technology and home décor solutions.

2. PPG Industries

  • Offers premium interior/exterior paints and specialty coatings.
  • Strong presence in North America and Europe.
  • Focus on sustainable, low-VOC technologies.

3. AkzoNobel

  • Known for brands in decorative and architectural coatings globally.
  • Strong focus on sustainability and color innovation.
  • Broad international footprint.

4. Sherwin-Williams

  • Leading manufacturer in North America with a large retail network.
  • Strong industrial and decorative segments.
  • Major focus on technological advancements and acquisitions.

5. Nippon Paint

  • Strong footprint in Asia.
  • Competitive edge in low-odor, anti-bacterial, and sustainable coatings.
  • Rapidly expanding in emerging markets.

6. Kansai Paint

  • Notable presence in automotive and decorative coatings.
  • Strength in African and Asian markets.
  • Offers high-durability decorative solutions.

7. Jotun

  • Strong in Middle East, North Africa, and Europe.
  • Known for high-performance decorative and protective coatings.
  • Focus on long-lasting exterior paints.

8. Berger Paints

  • Strong presence in India and South Asia.
  • Competitive pricing and strong dealer network.
  • Growing portfolio of textured and waterproofing decorative solutions.
By Market Players:
PPG Industries Inc., Akzonobel N.V., The Sherwin-Williams Company, Asian Paints Limited, Masco Corporation, DAW SE, Duluxgroup Ltd, Jotun A/S, Kansai Paints, Nippon Paints Co. Ltd, BASF Coatings GmbH, Benjamin Moore & Co. Inc., Berger Paints India Ltd., Cromology (Formerly Materis Paint), Diamond Vogel, Dunn Edwards, Fujikura Kasei Co. Ltd., Hempel A/S, KC Corporation Ltd, National Paints Factories Co., Noroo Paint Co. Ltd, Pintuco S. A., Ring International Holding, SK Kaken, Tikkurila OYJ,

Summary

  • The decorative paints & coatings market is driven by construction growth, renovation trends, sustainability mandates, and innovations in textures and finishes.
  • Acrylic and water-based coatings dominate due to performance and eco-friendly benefits.
  • The market is highly competitive, with global brands focusing on expanding product portfolios, improving sustainability, and strengthening distribution networks.


The prime objective of this report is to help the user understand the market in terms of its definition, segmentation, market potential, influential trends, and the challenges that the market is facing. Deep researches and analysis were done during the preparation of the report. The readers will find this report very helpful in understanding the market in depth. The data and the information regarding the market are taken from reliable sources such as websites, annual reports of the companies, journals, and others and were checked and validated by the industry experts. The facts and data are represented in the report using diagrams, graphs, pie charts, and other pictorial representations. This enhances the visual representation and also helps in understanding the facts much better.

Points Covered in The Report:
The points that are discussed within the report are the major market players that are involved in the market such as manufacturers, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.
The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. The historical data from 2020 to 2024 and forecast data from 2025 to 2035.
The growth factors of the market is discussed in detail wherein the different end users of the market are explained in detail.
Data and information by manufacturer, by region, by type, by application and etc, and custom research can be added according to specific requirements.
The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Reasons to Purchase
To gain insightful analyses of the market and have comprehensive understanding of the global  market and its commercial landscape.
Assess the production processes, major issues, and solutions to mitigate the development risk.
To understand the most affecting driving and restraining forces in the market and its impact in the global market.
Learn about the market strategies that are being adopted by leading respective organizations.
To understand the future outlook and prospects for the market.
Besides the standard structure reports, we also provide custom research according to specific requirements.

Chapter 1 Industry Overview
1.1 Definition
1.2 Brief Introduction by Major Type
1.2.1 Water-Based
1.2.2 Solvent-Based
1.2.3
1.2.4
1.2.5
1.2.6
1.2.7
1.2.8
1.2.9
1.3 Brief Introduction by Major Application
1.3.1 Residential Construction
1.3.2 Non-Residential Construction
1.3.3
1.3.4
1.3.5
1.3.6
1.3.7
1.3.8
1.3.9
1.4 Brief Introduction by Major Regions
1.4.1 United States
1.4.2 Europe
1.4.3 China
1.4.4 Japan
1.4.5 India
1.5 Brief Introduction by Major
1.5.1
1.5.2
1.5.3
1.5.4
1.5.5
1.5.6
1.5.7
1.5.8
1.5.9
1.6 Brief Introduction by Major
1.6.1
1.6.2
1.6.3
1.6.4
1.6.5
1.6.6
1.6.7
1.6.8
1.6.9
1.7 Brief Introduction by Major
1.7.1
1.7.2
1.7.3
1.7.4
1.7.5
1.7.6
1.7.7
1.7.8
1.7.9
1.8 Brief Introduction by Major
1.8.1
1.8.2
1.8.3
1.8.4
1.8.5
1.8.6
1.8.7
1.8.8
1.8.9
Chapter 2 Production Market Analysis
2.1 Global Production Market Analysis
2.1.1  Global Capacity, Production, Capacity Utilization Rate, Ex-Factory Price, Revenue, Cost, Gross and Gross Margin Analysis
2.1.2  Major Manufacturers Performance and Market Share
2.2 Regional Production Market Analysis
2.2.1  Regional Market Performance and Market Share
2.2.2 United States Market
2.2.3 Europe Market
2.2.4 China Market
2.2.5 Japan Market
2.2.6 India Market
2.2.7  Market
Chapter 3 Sales Market Analysis
3.1 Global Sales Market Analysis
3.1.1  Global Sales Volume, Sales Price and Sales Revenue Analysis
3.1.2  Major Manufacturers Performance and Market Share
3.2 Regional Sales Market Analysis
3.2.1  Regional Market Performance and Market Share
3.2.2 United States Market
3.2.3 Europe Market
3.2.4 China Market
3.2.5 Japan Market
3.2.6 India Market
3.2.7  Market
Chapter 4 Consumption Market Analysis
4.1 Global Consumption Market Analysis
4.1.1  Global Consumption Volume Analysis
4.2 Regional Consumption Market Analysis
4.2.1  Regional Market Performance and Market Share
4.2.2 United States Market
4.2.3 Europe Market
4.2.4 China Market
4.2.5 Japan Market
4.2.6 India Market
4.2.7  Market
Chapter 5 Production, Sales and Consumption Market Comparison Analysis
5.1 Global Production, Sales and Consumption Market Comparison Analysis
5.2 Regional Production, Sales Volume and Consumption Volume Market Comparison Analysis
5.2.1 United States
5.2.2 Europe
5.2.3 China
5.2.4 Japan
5.2.5 India
5.2.6
Chapter 6 Major Manufacturers Production and Sales Market Comparison Analysis
6.1 Global Major Manufacturers Production and Sales Market Comparison Analysis
6.1.1  Global Major Manufacturers Production and Sales Market Comparison
6.2 Regional Major Manufacturers Production and Sales Market Comparison Analysis
6.2.1 United States
6.2.2 Europe
6.2.3 China
6.2.4 Japan
6.2.5 India
6.2.6
Chapter 7 Major Type Analysis
7.1  Major Type Market Share
7.2 Water-Based
7.3 Solvent-Based
7.4
7.5
7.6
7.7
7.8
7.9
7.10
Chapter 8 Major ApplicationAnalysis
8.1  Major Application Market Share
8.2 Residential Construction
8.2.1  Sales Analysis
8.3 Non-Residential Construction
8.3.1  Sales Analysis
8.4
8.4.1  Sales Analysis
8.5
8.5.1  Sales Analysis
8.6
8.6.1  Sales Analysis
8.7
8.7.1  Sales Analysis
8.8
8.8.1  Sales Analysis
8.9
8.9.1  Sales Analysis
8.10
8.11.1  Sales Analysis
Chapter 9 Industry Chain Analysis
9.1 Up Stream Industries Analysis
9.1.1 Raw Material and Suppliers
9.1.2 Equipment and Suppliers
9.2 Manufacturing Analysis
9.2.1 Manufacturing Process
9.2.2 Manufacturing Cost Structure
9.2.3 Manufacturing Plants Distribution Analysis
9.3 Industry Chain Structure Analysis
Chapter 10 Global and Regional Market Forecast
10.1 Production Market Forecast
10.1.1 Global Market Forecast
10.1.2 Major Region Forecast
10.2 Sales Market Forecast
10.2.1 Global Market Forecast
10.2.2 Major Classification Forecast
10.3 Consumption Market Forecast
10.3.1 Global Market Forecast
10.3.2 Major Region Forecast
10.3.3 Major Application Forecast
Chapter 11 Major Manufacturers Analysis
11.1 PPG Industries Inc.
11.1.1 Company Introduction
11.1.2 Product Specification and Major Types Analysis
11.1.3  Production Market Performance
11.1.4  Sales Market Performance
11.1.5 Contact Information
11.2 Akzonobel N.V.
11.2.1 Company Introduction
11.2.2 Product Specification and Major Types Analysis
11.2.3  Production Market Performance
11.2.4  Sales Market Performance
11.2.5 Contact Information
11.3 The Sherwin-Williams Company
11.3.1 Company Introduction
11.3.2 Product Specification and Major Types Analysis
11.3.3  Production Market Performance
11.3.4  Sales Market Performance
11.3.5 Contact Information
11.4 Asian Paints Limited
11.4.1 Company Introduction
11.4.2 Product Specification and Major Types Analysis
11.4.3  Production Market Performance
11.4.4  Sales Market Performance
11.4.5 Contact Information
11.5 Masco Corporation
11.5.1 Company Introduction
11.5.2 Product Specification and Major Types Analysis
11.5.3  Production Market Performance
11.5.4  Sales Market Performance
11.5.5 Contact Information
11.6 DAW SE
11.6.1 Company Introduction
11.6.2 Product Specification and Major Types Analysis
11.6.3  Production Market Performance
11.6.4  Sales Market Performance
11.6.5 Contact Information
11.7 Duluxgroup Ltd
11.7.1 Company Introduction
11.7.2 Product Specification and Major Types Analysis
11.7.3  Production Market Performance
11.7.4  Sales Market Performance
11.7.5 Contact Information
11.8 Jotun A/S
11.8.1 Company Introduction
11.8.2 Product Specification and Major Types Analysis
11.8.3  Production Market Performance
11.8.4  Sales Market Performance
11.8.5 Contact Information
11.9 Kansai Paints
11.9.1 Company Introduction
11.9.2 Product Specification and Major Types Analysis
11.9.3  Production Market Performance
11.9.4  Sales Market Performance
11.9.5 Contact Information
11.10 Nippon Paints Co. Ltd
11.10.1 Company Introduction
11.10.2 Product Specification and Major Types Analysis
11.10.3  Production Market Performance
11.10.4  Sales Market Performance
11.10.5 Contact Information
11.11 BASF Coatings GmbH
11.11.1 Company Introduction
11.11.2 Product Specification and Major Types Analysis
11.11.3  Production Market Performance
11.11.4  Sales Market Performance
11.11.5 Contact Information
11.12 Benjamin Moore & Co. Inc.
11.12.1 Company Introduction
11.12.2 Product Specification and Major Types Analysis
11.12.3  Production Market Performance
11.12.4  Sales Market Performance
11.12.5 Contact Information
11.13 Berger Paints India Ltd.
11.13.1 Company Introduction
11.13.2 Product Specification and Major Types Analysis
11.13.3  Production Market Performance
11.13.4  Sales Market Performance
11.13.5 Contact Information
11.14 Cromology (Formerly Materis Paint)
11.14.1 Company Introduction
11.14.2 Product Specification and Major Types Analysis
11.14.3  Production Market Performance
11.14.4  Sales Market Performance
11.14.5 Contact Information
11.15 Diamond Vogel
11.15.1 Company Introduction
11.15.2 Product Specification and Major Types Analysis
11.15.3  Production Market Performance
11.15.4  Sales Market Performance
11.15.5 Contact Information
11.16 Dunn Edwards
11.16.1 Company Introduction
11.16.2 Product Specification and Major Types Analysis
11.16.3  Production Market Performance
11.16.4  Sales Market Performance
11.16.5 Contact Information
11.17 Fujikura Kasei Co. Ltd.
11.17.1 Company Introduction
11.17.2 Product Specification and Major Types Analysis
11.17.3  Production Market Performance
11.17.4  Sales Market Performance
11.17.5 Contact Information
11.18 Hempel A/S
11.18.1 Company Introduction
11.18.2 Product Specification and Major Types Analysis
11.18.3  Production Market Performance
11.18.4  Sales Market Performance
11.18.5 Contact Information
11.19 KC Corporation Ltd
11.19.1 Company Introduction
11.19.2 Product Specification and Major Types Analysis
11.19.3  Production Market Performance
11.19.4  Sales Market Performance
11.19.5 Contact Information
11.20 National Paints Factories Co.
11.20.1 Company Introduction
11.20.2 Product Specification and Major Types Analysis
11.20.3  Production Market Performance
11.20.4  Sales Market Performance
11.20.5 Contact Information
11.21
Noroo Paint Co. Ltd
11.21.1 Company Introduction
11.21.2 Product Specification and Major Types Analysis
11.21.3  Production Market Performance
11.21.4  Sales Market Performance
11.21.5 Contact Information
11.22
Pintuco S. A.
11.22.1 Company Introduction
11.22.2 Product Specification and Major Types Analysis
11.22.3  Production Market Performance
11.22.4  Sales Market Performance
11.22.5 Contact Information
11.23
Ring International Holding
11.23.1 Company Introduction
11.23.2 Product Specification and Major Types Analysis
11.23.3  Production Market Performance
11.23.4  Sales Market Performance
11.23.5 Contact Information
11.24
SK Kaken
11.24.1 Company Introduction
11.24.2 Product Specification and Major Types Analysis
11.24.3  Production Market Performance
11.24.4  Sales Market Performance
11.24.5 Contact Information
11.25
Tikkurila OYJ
11.25.1 Company Introduction
11.25.2 Product Specification and Major Types Analysis
11.25.3  Production Market Performance
11.25.4  Sales Market Performance
11.25.5 Contact Information
11.26

11.26.1 Company Introduction
11.26.2 Product Specification and Major Types Analysis
11.26.3  Production Market Performance
11.26.4  Sales Market Performance
11.26.5 Contact Information
11.27

11.27.1 Company Introduction
11.27.2 Product Specification and Major Types Analysis
11.27.3  Production Market Performance
11.27.4  Sales Market Performance
11.27.5 Contact Information
11.28

11.28.1 Company Introduction
11.28.2 Product Specification and Major Types Analysis
11.28.3  Production Market Performance
11.28.4  Sales Market Performance
11.28.5 Contact Information
11.29

11.29.1 Company Introduction
11.29.2 Product Specification and Major Types Analysis
11.29.3  Production Market Performance
11.29.4  Sales Market Performance
11.29.5 Contact Information
11.30

11.30.1 Company Introduction
11.30.2 Product Specification and Major Types Analysis
11.30.3  Production Market Performance
11.30.4  Sales Market Performance
11.30.5 Contact Information
11.31

11.31.1 Company Introduction
11.31.2 Product Specification and Major Types Analysis
11.31.3  Production Market Performance
11.31.4  Sales Market Performance
11.31.5 Contact Information
11.32

11.32.1 Company Introduction
11.32.2 Product Specification and Major Types Analysis
11.32.3  Production Market Performance
11.32.4  Sales Market Performance
11.32.5 Contact Information
11.33

11.33.1 Company Introduction
11.33.2 Product Specification and Major Types Analysis
11.33.3  Production Market Performance
11.33.4  Sales Market Performance
11.33.5 Contact Information
11.34

11.34.1 Company Introduction
11.34.2 Product Specification and Major Types Analysis
11.34.3  Production Market Performance
11.34.4  Sales Market Performance
11.34.5 Contact Information
11.35

11.35.1 Company Introduction
11.35.2 Product Specification and Major Types Analysis
11.35.3  Production Market Performance
11.35.4  Sales Market Performance
11.35.5 Contact Information
11.36

11.36.1 Company Introduction
11.36.2 Product Specification and Major Types Analysis
11.36.3  Production Market Performance
11.36.4  Sales Market Performance
11.36.5 Contact Information
11.37

11.37.1 Company Introduction
11.37.2 Product Specification and Major Types Analysis
11.37.3  Production Market Performance
11.37.4  Sales Market Performance
11.37.5 Contact Information
11.38

11.38.1 Company Introduction
11.38.2 Product Specification and Major Types Analysis
11.38.3  Production Market Performance
11.38.4  Sales Market Performance
11.38.5 Contact Information
11.39

11.39.1 Company Introduction
11.39.2 Product Specification and Major Types Analysis
11.39.3  Production Market Performance
11.39.4  Sales Market Performance
11.39.5 Contact Information
11.40

11.40.1 Company Introduction
11.40.2 Product Specification and Major Types Analysis
11.40.3  Production Market Performance
11.40.4  Sales Market Performance
11.40.5 Contact Information
Chapter 12 New Project Investment Feasibility Analysis
12.1 New Project SWOT Analysis
12.2 New Project Investment Feasibility Analysis
Chapter 13 Conclusions
Chapter 14 Appendix
Author List
Disclosure Section
Research Methodology
Data Source
Global Disclaimer

Decorative Paints & Coatings Market: Segment Overview

1. By Resin Type

  • Acrylic
    • Most widely used due to durability, color retention, and weather resistance.
  • Alkyd
    • Known for gloss and smooth finish; used mainly in solvent-based formulations.
  • Polyurethane
    • High-performance coatings used for premium finishes and superior abrasion resistance.
  • Epoxy
    • Used in protective decorative applications (floors, industrial-decorative blends).
  • Others
    • Vinyl, polyester, and hybrid resins.

2. By Technology

  • Water-based Coatings
    • Fast-growing segment driven by environmental regulations and low VOC requirements.
  • Solvent-based Coatings
    • Used where performance and drying speed matter; gradually declining due to VOC concerns.
  • Powder Coatings
    • Increasing adoption for decorative metal applications (furniture, appliances).

3. By Product Type

  • Interior Wall Paints
  • Exterior Wall Paints
  • Wood Coatings
  • Metal Coatings
  • Enamels & Primers
  • Specialty Decorative Finishes
    (textured paints, metallic finishes, eco-friendly paints)

4. By Application

  • Residential
    • New housing, renovations, wall décor, premium decorative finishes.
  • Commercial
    • Offices, retail, institutions, hospitality.
  • Industrial Decorative Applications
    • Furniture, interior fit-outs, metal trims.

5. By Distribution Channel

  • Offline
    • Hardware stores, specialty paint stores, retail chains.
  • Online
    • E-commerce platforms, brand-owned stores.

Key Players Analysis (Without Sources)

1. Asian Paints

  • Strong dominance in Asia-Pacific.
  • Wide decorative portfolio, strong brand recall, and robust dealer network.
  • Known for innovation in color technology and home décor solutions.

2. PPG Industries

  • Offers premium interior/exterior paints and specialty coatings.
  • Strong presence in North America and Europe.
  • Focus on sustainable, low-VOC technologies.

3. AkzoNobel

  • Known for brands in decorative and architectural coatings globally.
  • Strong focus on sustainability and color innovation.
  • Broad international footprint.

4. Sherwin-Williams

  • Leading manufacturer in North America with a large retail network.
  • Strong industrial and decorative segments.
  • Major focus on technological advancements and acquisitions.

5. Nippon Paint

  • Strong footprint in Asia.
  • Competitive edge in low-odor, anti-bacterial, and sustainable coatings.
  • Rapidly expanding in emerging markets.

6. Kansai Paint

  • Notable presence in automotive and decorative coatings.
  • Strength in African and Asian markets.
  • Offers high-durability decorative solutions.

7. Jotun

  • Strong in Middle East, North Africa, and Europe.
  • Known for high-performance decorative and protective coatings.
  • Focus on long-lasting exterior paints.

8. Berger Paints

  • Strong presence in India and South Asia.
  • Competitive pricing and strong dealer network.
  • Growing portfolio of textured and waterproofing decorative solutions.

By Market Players:
PPG Industries Inc., Akzonobel N.V., The Sherwin-Williams Company, Asian Paints Limited, Masco Corporation, DAW SE, Duluxgroup Ltd, Jotun A/S, Kansai Paints, Nippon Paints Co. Ltd, BASF Coatings GmbH, Benjamin Moore & Co. Inc., Berger Paints India Ltd., Cromology (Formerly Materis Paint), Diamond Vogel, Dunn Edwards, Fujikura Kasei Co. Ltd., Hempel A/S, KC Corporation Ltd, National Paints Factories Co., Noroo Paint Co. Ltd, Pintuco S. A., Ring International Holding, SK Kaken, Tikkurila OYJ,

Upto 24 to 48 hrs (Working Hours)

Upto 72 hrs max (Working Hours) - Weekends and Public Holidays

Single User License - Allows access to only one person to the report.

Multi User License - Allows sharing with max 5 persons within organization.

Corporate License – Can be shared across entire organization.

Online Payments with PayPal

Wire Transfer / Bank Transfer

Why Choose Us

24/7 Expert Support

At ChemReports, we understand that business decisions can’t wait. Our research specialists are available anytime to answer your queries and guide you through our reports, ensuring quick and reliable assistance.


Comprehensive Market Coverage

ChemReports provides 360° market analysis across materials, technologies, and global chemical sectors—helping you make confident business decisions.


Actionable Intelligence

We turn complex data into strategic insights to support fact-based decisions, market entry strategies, and competitive analysis.


Data Privacy & Security

Your personal and business information is completely secure with us. We value your trust and ensure strict confidentiality.


Customized Research

Need tailored insights? Our analysts provide custom reports built on authentic data and aligned with your specific business goals.

FAQs

Yes. We offer complete research support to help resolve any questions or concerns you may have regarding the report. Our team is available to assist all clients and ensure you receive full value from your purchase.
Yes, we offer complete customization on all reports to match your specific business needs and objectives.
Yes. We offer detailed regional and country-level analysis in our reports. Simply let us know the specific countries or regions you are interested in, and we will include them.
Yes. We offer discounts for individuals and startups. Please contact us for more details on available offers.
We offer access to more than one million market research reports. If the specific topic you need is not listed on our website, simply email us your requirements at sales@chemreports.com. Our research team will review your request and provide a customized report or the most relevant available study. We?re always happy to assist you with tailored solutions.