Global Wet Strength Additives Market –Overview
The Global Wet Strength Additives Market is a vital component of the paper and pulp chemicals industry, enabling paper products to retain mechanical strength and structural integrity when exposed to moisture. In 2024, the market was valued at USD xxxx and is projected to reach USD xxxx by 2035, expanding at a CAGR of xx% during the forecast period 2025–2035.
Market growth is primarily driven by rising demand for hygiene papers, increasing consumption of packaging paper for food and e-commerce applications, and growing use of specialty papers in industrial and commercial sectors. Wet strength additives—particularly polyamide-epichlorohydrin (PAE) resins—play a critical role in improving durability, tear resistance, and performance of paper under wet conditions.
The study evaluates key growth drivers, regulatory developments, environmental considerations, technological innovations, and competitive strategies shaping the global wet strength additives industry.
Impact of COVID-19 on the Wet Strength Additives Market
The COVID-19 pandemic had a mixed impact on the wet strength additives market. While disruptions in industrial paper production and supply chains negatively affected demand during early 2020, consumption of hygiene papers such as tissue, towels, and wipes increased significantly due to heightened health and sanitation awareness.
As packaging demand surged—driven by food delivery, pharmaceuticals, and e-commerce—the market recovered rapidly. Post-pandemic, sustained emphasis on hygiene, safety, and sustainable packaging continues to support long-term growth of wet strength additives.
Global Wet Strength Additives Market Segmentation
By Type
PAE (Polyamide-Epichlorohydrin) Type
Others
By Application
Hygiene Papers
Packaging Paper
Specialty Papers
Competitive Landscape – Key Players Analysis
The wet strength additives market is moderately consolidated, with global chemical companies and regional manufacturers competing based on product performance, sustainability, and technical service capabilities.
Regional Analysis
North America
Europe
Asia-Pacific
South America
Middle East & Africa
DRTO Analysis (Drivers, Restraints, Trends & Opportunities)
Drivers
Restraints
Trends
Opportunities
SWOT Analysis – Key Market Players
|
Strengths |
Weaknesses |
|
|
Strong application chemistry expertise |
Dependence on pulp and paper industry cycles |
|
|
Established relationships with large paper producers |
Higher costs for compliant and low-AOX formulations |
|
|
Broad product portfolios covering hygiene and packaging |
Limited adoption in small, unorganized mills |
|
|
Opportunities |
Threats |
|
|
Growth of sustainable packaging and hygiene demand |
Tightening global environmental regulations |
|
|
Innovation in bio-based wet strength technologies |
Substitution risk from alternative fiber treatments |
|
|
Expansion in emerging paper markets |
Intense competition from regional manufacturers |
|
Porter’s Five Forces Analysis
1. Threat of New Entrants – Moderate
2. Bargaining Power of Suppliers – Moderate
3. Bargaining Power of Buyers – High
4. Threat of Substitutes – Low to Moderate
5. Competitive Rivalry – High
Competitive Landscape – Strategic Positioning
|
Company |
Market Presence |
Product Depth |
Sustainability Focus |
|
Solenis |
Very Strong |
Extensive |
High |
|
Kemira |
Strong |
Broad |
High |
|
Hanghua Harima |
Strong (Asia) |
Broad |
Medium |
|
Arakawa Chemical Industries |
Moderate |
Specialized |
Medium–High |
|
Ecolab |
Moderate |
Integrated Solutions |
High |
Investor-Focused Executive Summary
The Global Wet Strength Additives Market represents a defensive and resilient segment within the pulp and paper chemicals industry, supported by non-discretionary demand from hygiene and packaging applications. While PAE-based wet strength additives dominate the market, innovation is increasingly focused on low-AOX, environmentally compliant, and recyclable-friendly formulations.
Asia-Pacific is expected to remain the largest and fastest-growing region, driven by expanding tissue production, rising packaging consumption, and capacity additions in China and India. North America and Europe remain high-value markets, characterized by strong regulatory compliance, premium product adoption, and replacement demand.
From an investment perspective, market participants with:
are best positioned to achieve stable margins and long-term growth over the forecast period.
1. Market Overview of Wet Strength Additives Market
1.1 Wet Strength Additives Market Market Overview
1.1.1 Wet Strength Additives Market Product Scope
1.1.2 Market Status and Outlook
1.2 Wet Strength Additives Market Market Size by Regions:
1.3 Wet Strength Additives Market Historic Market Size by Regions
1.4 Wet Strength Additives Market Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Wet Strength Additives Market Sales Market by Type
2.1 Global Wet Strength Additives Market Historic Market Size by Type
2.2 Global Wet Strength Additives Market Forecasted Market Size by Type
2.3 PAE Type
2.4 Others
3. Covid-19 Impact Wet Strength Additives Market Sales Market by Application
3.1 Global Wet Strength Additives Market Historic Market Size by Application
3.2 Global Wet Strength Additives Market Forecasted Market Size by Application
3.3 Hygiene Papers
3.4 Packaging Paper
3.5 Specialty Papers
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Wet Strength Additives Market Production Capacity Market Share by Manufacturers
4.2 Global Wet Strength Additives Market Revenue Market Share by Manufacturers
4.3 Global Wet Strength Additives Market Average Price by Manufacturers
5. Company Profiles and Key Figures in Wet Strength Additives Market Business
5.1 Solenis
5.1.1 Solenis Company Profile
5.1.2 Solenis Wet Strength Additives Market Product Specification
5.1.3 Solenis Wet Strength Additives Market Production Capacity, Revenue, Price and Gross Margin
5.2 Hanghua Harima
5.2.1 Hanghua Harima Company Profile
5.2.2 Hanghua Harima Wet Strength Additives Market Product Specification
5.2.3 Hanghua Harima Wet Strength Additives Market Production Capacity, Revenue, Price and Gross Margin
5.3 Kemira
5.3.1 Kemira Company Profile
5.3.2 Kemira Wet Strength Additives Market Product Specification
5.3.3 Kemira Wet Strength Additives Market Production Capacity, Revenue, Price and Gross Margin
5.4 Arakawa Chemical Industries
5.4.1 Arakawa Chemical Industries Company Profile
5.4.2 Arakawa Chemical Industries Wet Strength Additives Market Product Specification
5.4.3 Arakawa Chemical Industries Wet Strength Additives Market Production Capacity, Revenue, Price and Gross Margin
5.5 Goodrich Agrochem
5.5.1 Goodrich Agrochem Company Profile
5.5.2 Goodrich Agrochem Wet Strength Additives Market Product Specification
5.5.3 Goodrich Agrochem Wet Strength Additives Market Production Capacity, Revenue, Price and Gross Margin
5.6 Ecolab
5.6.1 Ecolab Company Profile
5.6.2 Ecolab Wet Strength Additives Market Product Specification
5.6.3 Ecolab Wet Strength Additives Market Production Capacity, Revenue, Price and Gross Margin
5.7 Zhejiang Chihe Chemical Co. Ltd
5.7.1 Zhejiang Chihe Chemical Co. Ltd Company Profile
5.7.2 Zhejiang Chihe Chemical Co. Ltd Wet Strength Additives Market Product Specification
5.7.3 Zhejiang Chihe Chemical Co. Ltd Wet Strength Additives Market Production Capacity, Revenue, Price and Gross Margin
5.8 Georgia-Pacific Corporation
5.8.1 Georgia-Pacific Corporation Company Profile
5.8.2 Georgia-Pacific Corporation Wet Strength Additives Market Product Specification
5.8.3 Georgia-Pacific Corporation Wet Strength Additives Market Production Capacity, Revenue, Price and Gross Margin
5.9 Kurita
5.9.1 Kurita Company Profile
5.9.2 Kurita Wet Strength Additives Market Product Specification
5.9.3 Kurita Wet Strength Additives Market Production Capacity, Revenue, Price and Gross Margin
5.10 Wuxi Tianxin Chemicals
5.10.1 Wuxi Tianxin Chemicals Company Profile
5.10.2 Wuxi Tianxin Chemicals Wet Strength Additives Market Product Specification
5.10.3 Wuxi Tianxin Chemicals Wet Strength Additives Market Production Capacity, Revenue, Price and Gross Margin
5.11 Hubei Jiayun Chemical Technology Co
5.11.1 Hubei Jiayun Chemical Technology Co Company Profile
5.11.2 Hubei Jiayun Chemical Technology Co Wet Strength Additives Market Product Specification
5.11.3 Hubei Jiayun Chemical Technology Co Wet Strength Additives Market Production Capacity, Revenue, Price and Gross Margin
5.12 Yingde City Yunchao Polymeric Material Co
5.12.1 Yingde City Yunchao Polymeric Material Co Company Profile
5.12.2 Yingde City Yunchao Polymeric Material Co Wet Strength Additives Market Product Specification
5.12.3 Yingde City Yunchao Polymeric Material Co Wet Strength Additives Market Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Wet Strength Additives Market Market Size
6.2 North America Wet Strength Additives Market Key Players in North America
6.3 North America Wet Strength Additives Market Market Size by Type
6.4 North America Wet Strength Additives Market Market Size by Application
7. East Asia
7.1 East Asia Wet Strength Additives Market Market Size
7.2 East Asia Wet Strength Additives Market Key Players in North America
7.3 East Asia Wet Strength Additives Market Market Size by Type
7.4 East Asia Wet Strength Additives Market Market Size by Application
8. Europe
8.1 Europe Wet Strength Additives Market Market Size
8.2 Europe Wet Strength Additives Market Key Players in North America
8.3 Europe Wet Strength Additives Market Market Size by Type
8.4 Europe Wet Strength Additives Market Market Size by Application
9. South Asia
9.1 South Asia Wet Strength Additives Market Market Size
9.2 South Asia Wet Strength Additives Market Key Players in North America
9.3 South Asia Wet Strength Additives Market Market Size by Type
9.4 South Asia Wet Strength Additives Market Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Wet Strength Additives Market Market Size
10.2 Southeast Asia Wet Strength Additives Market Key Players in North America
10.3 Southeast Asia Wet Strength Additives Market Market Size by Type
10.4 Southeast Asia Wet Strength Additives Market Market Size by Application
11. Middle East
11.1 Middle East Wet Strength Additives Market Market Size
11.2 Middle East Wet Strength Additives Market Key Players in North America
11.3 Middle East Wet Strength Additives Market Market Size by Type
11.4 Middle East Wet Strength Additives Market Market Size by Application
12. Africa
12.1 Africa Wet Strength Additives Market Market Size
12.2 Africa Wet Strength Additives Market Key Players in North America
12.3 Africa Wet Strength Additives Market Market Size by Type
12.4 Africa Wet Strength Additives Market Market Size by Application
13. Oceania
13.1 Oceania Wet Strength Additives Market Market Size
13.2 Oceania Wet Strength Additives Market Key Players in North America
13.3 Oceania Wet Strength Additives Market Market Size by Type
13.4 Oceania Wet Strength Additives Market Market Size by Application
14. South America
14.1 South America Wet Strength Additives Market Market Size
14.2 South America Wet Strength Additives Market Key Players in North America
14.3 South America Wet Strength Additives Market Market Size by Type
14.4 South America Wet Strength Additives Market Market Size by Application
15. Rest of the World
15.1 Rest of the World Wet Strength Additives Market Market Size
15.2 Rest of the World Wet Strength Additives Market Key Players in North America
15.3 Rest of the World Wet Strength Additives Market Market Size by Type
15.4 Rest of the World Wet Strength Additives Market Market Size by Application
16 Wet Strength Additives Market Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter?s Five Forces Analysis
18 Regulatory Information
17 Analyst's Viewpoints/Conclusions
18 Appendix
18.1 Research Methodology
18.1.1 Methodology/Research Approach
18.1.2 Data Source
18.2 Disclaimer
Global Wet Strength Additives Market Segmentation
By Type
PAE (Polyamide-Epichlorohydrin) Type
Others
By Application
Hygiene Papers
Packaging Paper
Specialty Papers
Competitive Landscape – Key Players Analysis
The wet strength additives market is moderately consolidated, with global chemical companies and regional manufacturers competing based on product performance, sustainability, and technical service capabilities.
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