+91 8766 590 1366 sales@chemreports.com

Your Order

Home Reports

Tissue Papers global market

Tissue Papers global market

Global Tissue Papers Market Research Report 2025

This report on the global tissue papers market research report 2025 offers a comprehensive analysis of market size, growth drivers, emerging trends, regional perform

Pages: 210

Format: PDF

Date: 12-2025

Select Licence

Description Table of Content Key Players & Segment Request for Free Sample

Chem Reports – Global Tissue Papers Market Forecast (2025–2035)

Market Prediction
The Tissue Papers market was valued at USD xxxx units in 2024 and is projected to reach USD xxxx units by 2035, growing at a CAGR of xx% globally.

Global Tissue Papers Market Overview

The Global Tissue Papers Market Report 2020 provides an extensive industry analysis of development components, market patterns, flows, and sizes. It calculates present and historical market values to forecast potential market performance during 2025–2035.

This research study utilized both primary and secondary data sources, examining parameters such as:

  • Government policy and regulatory environment
  • Market dynamics and competitive landscape
  • Historical data and current market trends
  • Technological innovation and upcoming advancements
  • Progress in related industries

Impact of COVID-19 on Tissue Papers Market

Since the outbreak of COVID-19 in December 2019, the pandemic disrupted global supply chains and increased demand for hygiene-related products. The Tissue Papers market was significantly affected in 2020, with heightened demand in household and commercial segments due to rising awareness of sanitation and personal hygiene. Post-pandemic recovery has been supported by sustained consumer preference for hygiene products and expansion in retail distribution.

Global Tissue Papers Market Segmentation

By Type

  • Handkerchief Paper
  • Napkin
  • Kleenex
  • Other

By Application

  • Household
  • Commercial
  • Other

Regional Analysis

  • North America (U.S., Canada, Mexico): Strong demand in household and commercial sectors; emphasis on innovation and sustainability.
  • Europe (Germany, U.K., France, Italy, Russia, Spain, etc.): Mature market with strict EU environmental regulations; high adoption in hygiene and hospitality industries.
  • Asia-Pacific (China, India, Japan, Southeast Asia, etc.): Fastest-growing region, driven by urbanization, rising disposable incomes, and expanding retail networks.
  • South America (Brazil, Argentina, etc.): Moderate growth supported by household demand and retail expansion; reliance on imports for premium products.
  • Middle East & Africa (Saudi Arabia, South Africa, etc.): Emerging demand driven by urbanization, hospitality, and growing awareness of hygiene; heavy reliance on imports.

Key Market Players

  • Procter & Gamble
  • Kimberly-Clark
  • Georgia-Pacific
  • Metsa
  • Svenska Cellulosa Aktiebolaget
  • Seventh Generation
  • Oji Holdings
  • Wausau Paper
  • Solaris
  • Cascades
  • Sofidel
  • Roses
  • Atlas
  • Merfin
  • Kruger
  • VonDrehle
  • Soundview
  • Yuen Foong Yu Paper
  • Hengan Group
  • APP-China
  • Vinda Group
  • C&S Paper
  • Dongguan White Swan Paper
  • Jiangsu Shuangdeng Paper
  • Shandong Tralin
  • Guangxi Guitang Group

The global tissue papers market—covering handkerchief paper, napkins, Kleenex, and other hygiene-related products—is projected to grow steadily through 2035. Tissue papers are widely used in households, commercial establishments, and hospitality sectors due to their convenience, hygiene benefits, and affordability. Growth is driven by rising awareness of sanitation, expanding retail distribution, and increasing disposable incomes. Challenges include raw material price volatility, environmental concerns, and competition from substitutes such as reusable cloth products.

Regional Analysis

North America (U.S., Canada, Mexico)

  • Strong demand in household and commercial sectors.
  • Emphasis on innovation, sustainability, and premium tissue products.
  • Growth supported by hospitality and healthcare industries.

Europe (Germany, U.K., France, Italy, Russia, Spain, etc.)

  • Mature market with strict EU environmental regulations.
  • High adoption in hygiene and hospitality industries.
  • Focus on eco-friendly and recyclable tissue papers.

Asia-Pacific (China, India, Japan, Southeast Asia, etc.)

  • Fastest-growing region, driven by urbanization, rising disposable incomes, and expanding retail networks.
  • China leads in production capacity; India emphasizes affordability and mass-market demand.
  • Japan focuses on premium, high-quality tissue products.

South America (Brazil, Argentina, etc.)

  • Moderate growth supported by household demand and retail expansion.
  • Reliance on imports for premium tissue papers.
  • Opportunities in expanding hygiene awareness campaigns.

Middle East & Africa (Saudi Arabia, South Africa, etc.)

  • Emerging demand driven by urbanization, hospitality, and growing awareness of hygiene.
  • Heavy reliance on imports; limited local production capacity.
  • Growth tied to government-backed health and sanitation initiatives.

Detailed Segmentation Analysis

By Type

  • Handkerchief Paper
  • Napkin
  • Kleenex
  • Other

By Application

  • Household
  • Commercial
  • Other

Porter’s Five Forces

  1. Threat of New Entrants: Moderate – demand attracts new players, but capital and compliance requirements are barriers.
  2. Bargaining Power of Suppliers: Moderate – dependence on pulp and paper supply chains.
  3. Bargaining Power of Buyers: High – consumers demand cost-effective, sustainable, and premium-quality tissue papers.
  4. Threat of Substitutes: High – competition from reusable cloth products and alternative hygiene solutions.
  5. Industry Rivalry: High – intense competition among global and regional tissue paper producers.

SWOT Analysis

Strengths

  • Essential hygiene product with wide adoption.
  • Strong demand across household and commercial sectors.
  • Wide range of product types and applications.

Weaknesses

  • High dependence on pulp supply chains.
  • Environmental concerns regarding paper waste.
  • Price sensitivity in mass-market segments.

Opportunities

  • Rising demand for sustainable and eco-friendly tissue papers.
  • Growth in Asia-Pacific urbanization and disposable incomes.
  • Expansion into premium and specialty tissue products.

Threats

  • Stringent environmental regulations.
  • Competition from substitutes like reusable cloth.
  • Supply chain disruptions and raw material price volatility.

Trend Analysis

  • Post-Pandemic Hygiene Awareness: Elevated demand for tissue papers in households and commercial establishments.
  • Sustainability Focus: Shift toward eco-friendly and recyclable tissue papers.
  • Premiumization: Rising demand for high-quality, soft, and luxury tissue products.
  • Asia-Pacific Expansion: Rapid growth in urban and retail sectors.
  • Digital Retail Growth: Increasing online sales of tissue papers.

Drivers & Challenges

Drivers

  • Rising demand in household and commercial sectors.
  • Technological advancements in tissue paper production.
  • Expansion of retail and e-commerce distribution.
  • Government-backed hygiene and sanitation initiatives.

Challenges

  • Raw material price volatility.
  • Environmental concerns regarding paper waste.
  • Intense competition among global and regional players.
  • Limited adoption in cost-sensitive markets.

Value Chain Analysis

  1. Raw Materials: Pulp, recycled paper, and additives.
  2. Manufacturing: Tissue paper production, cutting, packaging, and quality testing.
  3. Distribution: Global networks supplying households, commercial establishments, and retail outlets.
  4. End-Use Applications: Household, commercial, hospitality, and specialty uses.
  5. Regulatory Oversight: Compliance with environmental standards, hygiene regulations, and sustainability certifications.

1. Market Overview of Tissue Papers
    1.1 Tissue Papers Market Overview
        1.1.1 Tissue Papers Product Scope
        1.1.2 Market Status and Outlook
    1.2 Tissue Papers Market Size by Regions:
    1.3 Tissue Papers Historic Market Size by Regions
    1.4 Tissue Papers Forecasted Market Size by Regions
    1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
        1.5.1 North America
        1.5.2 East Asia
        1.5.3 Europe
        1.5.4 South Asia
        1.5.5 Southeast Asia
        1.5.6 Middle East
        1.5.7 Africa
        1.5.8 Oceania
        1.5.9 South America
        1.5.10 Rest of the World
    1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
        1.6.1 Covid-19 Impact: Global GDP Growth,  Projections
        1.6.2 Covid-19 Impact: Commodity Prices Indices
        1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Tissue Papers Sales Market by Type
    2.1 Global Tissue Papers Historic Market Size by Type
    2.2 Global Tissue Papers Forecasted Market Size by Type
    2.3 Handkerchief Paper
    2.4 Napkin
    2.5 Kleenex
    2.6 Other
3. Covid-19 Impact Tissue Papers Sales Market by Application
    3.1 Global Tissue Papers Historic Market Size by Application
    3.2 Global Tissue Papers Forecasted Market Size by Application
    3.3 Household
    3.4 Commercial
    3.5 Other
4. Covid-19 Impact Market Competition by Manufacturers
    4.1 Global Tissue Papers Production Capacity Market Share by Manufacturers
    4.2 Global Tissue Papers Revenue Market Share by Manufacturers
    4.3 Global Tissue Papers Average Price by Manufacturers
5. Company Profiles and Key Figures in Tissue Papers Business
    5.1 Procter&Gamble
        5.1.1 Procter&Gamble Company Profile
        5.1.2 Procter&Gamble Tissue Papers Product Specification
        5.1.3 Procter&Gamble Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.2 Kimberly-Clark
        5.2.1 Kimberly-Clark Company Profile
        5.2.2 Kimberly-Clark Tissue Papers Product Specification
        5.2.3 Kimberly-Clark Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.3 Georgia-Pacific
        5.3.1 Georgia-Pacific Company Profile
        5.3.2 Georgia-Pacific Tissue Papers Product Specification
        5.3.3 Georgia-Pacific Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.4 Metsa
        5.4.1 Metsa Company Profile
        5.4.2 Metsa Tissue Papers Product Specification
        5.4.3 Metsa Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.5 Svenska Cellulosa Aktiebolaget
        5.5.1 Svenska Cellulosa Aktiebolaget Company Profile
        5.5.2 Svenska Cellulosa Aktiebolaget Tissue Papers Product Specification
        5.5.3 Svenska Cellulosa Aktiebolaget Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.6 Seventh Generation
        5.6.1 Seventh Generation Company Profile
        5.6.2 Seventh Generation Tissue Papers Product Specification
        5.6.3 Seventh Generation Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.7 Oji Holdings
        5.7.1 Oji Holdings Company Profile
        5.7.2 Oji Holdings Tissue Papers Product Specification
        5.7.3 Oji Holdings Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.8 Wausau Paper
        5.8.1 Wausau Paper Company Profile
        5.8.2 Wausau Paper Tissue Papers Product Specification
        5.8.3 Wausau Paper Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.9 Solaris
        5.9.1 Solaris Company Profile
        5.9.2 Solaris Tissue Papers Product Specification
        5.9.3 Solaris Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.10 Cascades
        5.10.1 Cascades Company Profile
        5.10.2 Cascades Tissue Papers Product Specification
        5.10.3 Cascades Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.11 Sofidel
        5.11.1 Sofidel Company Profile
        5.11.2 Sofidel Tissue Papers Product Specification
        5.11.3 Sofidel Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.12 Roses
        5.12.1 Roses Company Profile
        5.12.2 Roses Tissue Papers Product Specification
        5.12.3 Roses Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.13 Atlas
        5.13.1 Atlas Company Profile
        5.13.2 Atlas Tissue Papers Product Specification
        5.13.3 Atlas Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.14 Merfin
        5.14.1 Merfin Company Profile
        5.14.2 Merfin Tissue Papers Product Specification
        5.14.3 Merfin Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.15 Kruger
        5.15.1 Kruger Company Profile
        5.15.2 Kruger Tissue Papers Product Specification
        5.15.3 Kruger Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.16 VonDrehle
        5.16.1 VonDrehle Company Profile
        5.16.2 VonDrehle Tissue Papers Product Specification
        5.16.3 VonDrehle Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.17 Soundview
        5.17.1 Soundview Company Profile
        5.17.2 Soundview Tissue Papers Product Specification
        5.17.3 Soundview Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.18 Yuen Foong Yu Paper
        5.18.1 Yuen Foong Yu Paper Company Profile
        5.18.2 Yuen Foong Yu Paper Tissue Papers Product Specification
        5.18.3 Yuen Foong Yu Paper Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.19 Hengan Group
        5.19.1 Hengan Group Company Profile
        5.19.2 Hengan Group Tissue Papers Product Specification
        5.19.3 Hengan Group Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.20 APP-China
        5.20.1 APP-China Company Profile
        5.20.2 APP-China Tissue Papers Product Specification
        5.20.3 APP-China Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.21 Vinda Group
        5.21.1 Vinda Group Company Profile
        5.21.2 Vinda Group Tissue Papers Product Specification
        5.21.3 Vinda Group Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.22 C&S Paper
        5.22.1 C&S Paper Company Profile
        5.22.2 C&S Paper Tissue Papers Product Specification
        5.22.3 C&S Paper Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.23 Dongguan White Swan Paper
        5.23.1 Dongguan White Swan Paper Company Profile
        5.23.2 Dongguan White Swan Paper Tissue Papers Product Specification
        5.23.3 Dongguan White Swan Paper Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.24 Jiangsu Shuangdeng Paper
        5.24.1 Jiangsu Shuangdeng Paper Company Profile
        5.24.2 Jiangsu Shuangdeng Paper Tissue Papers Product Specification
        5.24.3 Jiangsu Shuangdeng Paper Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.25 Dongguan White Swan Paper
        5.25.1 Dongguan White Swan Paper Company Profile
        5.25.2 Dongguan White Swan Paper Tissue Papers Product Specification
        5.25.3 Dongguan White Swan Paper Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.26 Shandong Tralin
        5.26.1 Shandong Tralin Company Profile
        5.26.2 Shandong Tralin Tissue Papers Product Specification
        5.26.3 Shandong Tralin Tissue Papers Production Capacity, Revenue, Price and Gross Margin
    5.27 Guangxi Guitang Group
        5.27.1 Guangxi Guitang Group Company Profile
        5.27.2 Guangxi Guitang Group Tissue Papers Product Specification
        5.27.3 Guangxi Guitang Group Tissue Papers Production Capacity, Revenue, Price and Gross Margin
6. North America
    6.1 North America Tissue Papers Market Size
    6.2 North America Tissue Papers Key Players in North America
    6.3 North America Tissue Papers Market Size by Type
    6.4 North America Tissue Papers Market Size by Application
7. East Asia
    7.1 East Asia Tissue Papers Market Size
    7.2 East Asia Tissue Papers Key Players in North America
    7.3 East Asia Tissue Papers Market Size by Type
    7.4 East Asia Tissue Papers Market Size by Application
8. Europe
    8.1 Europe Tissue Papers Market Size
    8.2 Europe Tissue Papers Key Players in North America
    8.3 Europe Tissue Papers Market Size by Type
    8.4 Europe Tissue Papers Market Size by Application
9. South Asia
    9.1 South Asia Tissue Papers Market Size
    9.2 South Asia Tissue Papers Key Players in North America
    9.3 South Asia Tissue Papers Market Size by Type
    9.4 South Asia Tissue Papers Market Size by Application
10. Southeast Asia
    10.1 Southeast Asia Tissue Papers Market Size
    10.2 Southeast Asia Tissue Papers Key Players in North America
    10.3 Southeast Asia Tissue Papers Market Size by Type
    10.4 Southeast Asia Tissue Papers Market Size by Application
11. Middle East
    11.1 Middle East Tissue Papers Market Size
    11.2 Middle East Tissue Papers Key Players in North America
    11.3 Middle East Tissue Papers Market Size by Type
    11.4 Middle East Tissue Papers Market Size by Application
12. Africa
    12.1 Africa Tissue Papers Market Size
    12.2 Africa Tissue Papers Key Players in North America
    12.3 Africa Tissue Papers Market Size by Type
    12.4 Africa Tissue Papers Market Size by Application
13. Oceania
    13.1 Oceania Tissue Papers Market Size
    13.2 Oceania Tissue Papers Key Players in North America
    13.3 Oceania Tissue Papers Market Size by Type
    13.4 Oceania Tissue Papers Market Size by Application
14. South America
    14.1 South America Tissue Papers Market Size
    14.2 South America Tissue Papers Key Players in North America
    14.3 South America Tissue Papers Market Size by Type
    14.4 South America Tissue Papers Market Size by Application
15. Rest of the World
    15.1 Rest of the World Tissue Papers Market Size
    15.2 Rest of the World Tissue Papers Key Players in North America
    15.3 Rest of the World Tissue Papers Market Size by Type
    15.4 Rest of the World Tissue Papers Market Size by Application
16 Tissue Papers Market Dynamics
    16.1 Covid-19 Impact Market Top Trends
    16.2 Covid-19 Impact Market Drivers
    16.3 Covid-19 Impact Market Challenges
    16.4 Porter?s Five Forces Analysis
18 Regulatory Information
17 Analyst's Viewpoints/Conclusions
18 Appendix
    18.1 Research Methodology
        18.1.1 Methodology/Research Approach
        18.1.2 Data Source
    18.2 Disclaimer

Global Tissue Papers Market Segmentation

By Type

  • Handkerchief Paper
  • Napkin
  • Kleenex
  • Other

By Application

  • Household
  • Commercial
  • Other

Regional Analysis

  • North America (U.S., Canada, Mexico): Strong demand in household and commercial sectors; emphasis on innovation and sustainability.
  • Europe (Germany, U.K., France, Italy, Russia, Spain, etc.): Mature market with strict EU environmental regulations; high adoption in hygiene and hospitality industries.
  • Asia-Pacific (China, India, Japan, Southeast Asia, etc.): Fastest-growing region, driven by urbanization, rising disposable incomes, and expanding retail networks.
  • South America (Brazil, Argentina, etc.): Moderate growth supported by household demand and retail expansion; reliance on imports for premium products.
  • Middle East & Africa (Saudi Arabia, South Africa, etc.): Emerging demand driven by urbanization, hospitality, and growing awareness of hygiene; heavy reliance on imports.

Key Market Players

  • Procter & Gamble
  • Kimberly-Clark
  • Georgia-Pacific
  • Metsa
  • Svenska Cellulosa Aktiebolaget
  • Seventh Generation
  • Oji Holdings
  • Wausau Paper
  • Solaris
  • Cascades
  • Sofidel
  • Roses
  • Atlas
  • Merfin
  • Kruger
  • VonDrehle
  • Soundview
  • Yuen Foong Yu Paper
  • Hengan Group
  • APP-China
  • Vinda Group
  • C&S Paper
  • Dongguan White Swan Paper
  • Jiangsu Shuangdeng Paper
  • Shandong Tralin
  • Guangxi Guitang Group

Upto 24 to 48 hrs (Working Hours)

Upto 72 hrs max (Working Hours) - Weekends and Public Holidays

Single User License - Allows access to only one person to the report.

Multi User License - Allows sharing with max 5 persons within organization.

Corporate License – Can be shared across entire organization.

Online Payments with PayPal

Wire Transfer / Bank Transfer

Why Choose Us

24/7 Expert Support

At ChemReports, we understand that business decisions can’t wait. Our research specialists are available anytime to answer your queries and guide you through our reports, ensuring quick and reliable assistance.

Comprehensive Market Coverage

ChemReports provides 360° market analysis across materials, technologies, and global chemical sectors—helping you make confident business decisions.

Actionable Intelligence

We turn complex data into strategic insights to support fact-based decisions, market entry strategies, and competitive analysis.

Data Privacy & Security

Your personal and business information is completely secure with us. We value your trust and ensure strict confidentiality.

Customized Research

Need tailored insights? Our analysts provide custom reports built on authentic data and aligned with your specific business goals.

FAQs

Yes, we are providing all research support to get resolve all queries and concerns regarding the report. For all our clients.
Yes, we are providing complete customization in every report to fulfill your business needs.
Yes, we are providing regional and countries level analysis in the report, please mention the countries you are looking.
Yes, we are providing a discount for individuals and startups.
We offer access to more than one million market research reports. If the specific topic you need is not listed on our website, simply email us your requirements at sales@chemreports.com. Our research team will review your request and provide a customized report or the most relevant available study. We?re always happy to assist you with tailored solutions.