Market Valuation and Forecast
According to the latest strategic research by Chem Reports, the global povidone (Polyvinylpyrrolidone) market was valued at USD XXXX million in 2025 and is projected to reach USD XXXX million by 2036. The market is anticipated to expand at a compound annual growth rate (CAGR) of XX% during the forecast period. This growth is driven by the robust expansion of the pharmaceutical industry, particularly in drug solubility enhancement, and the increasing demand for high-performance stabilizers in the cosmetic and industrial sectors.
Global Povidone Market Overview
The 2025 Global Povidone Market Report provides a comprehensive industrial analysis of development components, market patterns, industrial flows, and sector sizes. By calculating historical and present market values, the report establishes a framework for forecasting market management through the 2026–2036 period. The study involves a detailed evaluation of primary and secondary data, analyzing parameters such as international pharmacopoeia standards, government healthcare policies, the competitive landscape, and technical progress in polymerization techniques and monomer purification.
Impact of COVID-19 on the Povidone Market
The COVID-19 pandemic significantly affected the povidone market in 2020. While initial logistical disruptions hampered global supply chains, the pharmaceutical segment saw a surge in demand. Povidone is a critical excipient in tablet formulations and a primary component in povidone-iodine (PVP-I) antiseptics, which were widely utilized for infection control. Post-pandemic, the market has stabilized with a renewed emphasis on regionalized manufacturing and the security of supply for essential medical-grade polymers.
Global Povidone Market Segmentation
By Grade
Medical Grade: High-purity povidone used as a binder, disintegrant, and film-former in tablets and capsules.
Cosmetic Grade: Used as a film-former and thickener in hair styling products, lotions, and creams.
Food Grade: Utilized as a clarifying agent in beverages (beer and wine) and as a stabilizer in food formulations.
Industrial Grade: Applied in adhesives, inks, coatings, and membrane manufacturing (water filtration).
By Form
Powder Form: The most common form due to ease of storage and precise measurement in pharmaceutical manufacturing.
Liquid/Solution Form: Primarily used in industrial applications and liquid-based personal care products.
By K-Value (Molecular Weight)
Low K-Value (e.g., K-15, K-17): Used in specialized drug delivery and inkjet applications.
Medium K-Value (e.g., K-25, K-30): The industry standard for tablet binding and film coating.
High K-Value (e.g., K-90, K-120): Used in heavy-duty adhesives and high-viscosity styling products.
By Application
Medical: Pharmaceutical excipients, povidone-iodine antiseptics, and surgical disinfectants.
Food: Clarification of juices and beer, and as a food additive (E1201).
Personal Care Products: Hair sprays, gels, skin care formulations, and sunscreens.
Chemical Industries: Adhesives, inks, coatings, and detergent formulations.
Agriculture: Seed coatings and pesticide stabilizers.
Regional Analysis
North America: A mature market characterized by advanced pharmaceutical R&D and high demand for specialized povidone grades for new drug formulations.
Europe: Focused on high-purity standards and strict compliance with European Pharmacopoeia (Ph. Eur.) and REACH regulations.
Asia-Pacific: The largest and fastest-growing region, led by China and India. Growth is fueled by the massive generic pharmaceutical manufacturing base and an expanding cosmetic industry.
South America: Driven by the agricultural and personal care sectors in Brazil and Argentina.
Middle East & Africa: Emerging interest in localized pharmaceutical production and industrial adhesive manufacturing.
Top Key Players
Ashland Global Holdings Inc.
BASF SE
JH Nanhang Life Sciences Co., Ltd.
Boai NKY Pharmaceuticals Ltd.
Dai-Ichi Kogyo Seiyaku (DKS)
Shandong Xishui Group
Jiaozuo Zhongwei Special Products Pharmaceutical
Nippon Shokubai Co., Ltd.
Merck KGaA
Special Chem Srl
Hangzhou Motto Science & Technology Co., Ltd.
Jiaozuo Nakai Fine Chemical Co., Ltd.
Star-Tech Specialty Products
Astra Polymers
Porter’s Five Forces Analysis
Threat of New Entrants (Low to Moderate): High barriers to entry due to the technical expertise required for N-vinylpyrrolidone (NVP) monomer production and stringent pharmaceutical grade certifications.
Bargaining Power of Suppliers (Moderate): Suppliers of acetylene and 1,4-butanediol (BDO) have some influence, though integrated players (like BASF) mitigate this through vertical integration.
Bargaining Power of Buyers (High): Pharmaceutical giants and major cosmetic OEMs purchase in massive volumes and exert significant pressure on purity consistency and pricing.
Threat of Substitutes (Moderate): Starch derivatives and cellulose-based binders (like HPMC) are substitutes in the pharma sector, though PVP remains superior for specific solubility profiles.
Competitive Rivalry (High): Intense competition among established global leaders and Chinese manufacturers focuses on cost-efficiency and regional market penetration.
SWOT Analysis
Strengths: Exceptional water solubility and biocompatibility; versatile application across high-growth industries; established safety profile.
Weaknesses: Sensitivity to moisture (hygroscopic nature); dependence on petrochemical-derived feedstocks.
Opportunities: Expansion into advanced membrane filtration for water treatment; growing demand for biodegradable cosmetic ingredients; rising use in transdermal drug delivery patches.
Threats: Strict regulatory changes regarding pharmaceutical excipients; potential volatility in the price of raw materials like acetylene and BDO.
Trend Analysis
The industry is experiencing a decisive shift toward "High-Purity and Specific K-Value" production to meet the needs of advanced pharmaceutical delivery systems. There is also a significant trend toward using povidone in the electronics industry for specialized coatings and in the manufacturing of high-performance water filtration membranes (hollow fiber membranes).
Drivers & Challenges
Drivers: Global increase in pharmaceutical consumption; rising demand for premium personal care products in emerging markets; expansion of the beer and wine clarification sector.
Challenges: Regulatory oversight regarding traces of residual monomers; logistical risks associated with the transport of hazardous chemical precursors.
Value Chain Analysis
Upstream: Sourcing of petrochemical feedstocks (Acetylene/BDO).
Monomer Production: Synthesis of N-vinylpyrrolidone (NVP).
Polymerization: Multi-stage reaction to produce povidone (PVP) with specific K-values.
Refining & Finishing: Drying, milling, and high-purity filtration.
Distribution: Shipment to pharmaceutical, cosmetic, and food manufacturers.
Quick Recommendations for Stakeholders
For Manufacturers: Focus on vertical integration into NVP monomer production to protect margins from raw material price volatility.
For Investors: Target companies expanding into the high-margin "Specialty Medical" and "Water Filtration Membrane" segments.
For Buyers: Ensure suppliers maintain cross-certification with major pharmacopoeias (USP, Ph. Eur., JP) to ensure global product mobility.
For R&D Teams: Prioritize the development of low-residual-monomer grades to comply with future safety and environmental mandates.
1. Market Overview of Povidone
1.1 Povidone Market Overview
1.1.1 Povidone Product Scope
1.1.2 Market Status and Outlook
1.2 Povidone Market Size by Regions:
1.3 Povidone Historic Market Size by Regions
1.4 Povidone Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2025 Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Povidone Sales Market by Type
2.1 Global Povidone Historic Market Size by Type
2.2 Global Povidone Forecasted Market Size by Type
2.3 By Use
2.4 Medical Grade
2.5 Food Grade
2.6 Industrial Grade
2.7 Cosmetic Grade
3. Covid-19 Impact Povidone Sales Market by Application
3.1 Global Povidone Historic Market Size by Application
3.2 Global Povidone Forecasted Market Size by Application
3.3 Medical
3.4 Food
3.5 Personal care products
3.6 Chemical industries
3.7 Agriculture
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Povidone Production Capacity Market Share by Manufacturers
4.2 Global Povidone Revenue Market Share by Manufacturers
4.3 Global Povidone Average Price by Manufacturers
5. Company Profiles and Key Figures in Povidone Business
5.1 Ashland
5.1.1 Ashland Company Profile
5.1.2 Ashland Povidone Product Specification
5.1.3 Ashland Povidone Production Capacity, Revenue, Price and Gross Margin
5.2 BASF
5.2.1 BASF Company Profile
5.2.2 BASF Povidone Product Specification
5.2.3 BASF Povidone Production Capacity, Revenue, Price and Gross Margin
5.3 JH Nanhang Life Sciences Co.
5.3.1 JH Nanhang Life Sciences Co. Company Profile
5.3.2 JH Nanhang Life Sciences Co. Povidone Product Specification
5.3.3 JH Nanhang Life Sciences Co. Povidone Production Capacity, Revenue, Price and Gross Margin
5.4 Ltd.
5.4.1 Ltd. Company Profile
5.4.2 Ltd. Povidone Product Specification
5.4.3 Ltd. Povidone Production Capacity, Revenue, Price and Gross Margin
5.5 Boai NKY Pharmaceuticals
5.5.1 Boai NKY Pharmaceuticals Company Profile
5.5.2 Boai NKY Pharmaceuticals Povidone Product Specification
5.5.3 Boai NKY Pharmaceuticals Povidone Production Capacity, Revenue, Price and Gross Margin
5.6 Dai-Ichi Kogyo Seiyaku (DKS)
5.6.1 Dai-Ichi Kogyo Seiyaku (DKS) Company Profile
5.6.2 Dai-Ichi Kogyo Seiyaku (DKS) Povidone Product Specification
5.6.3 Dai-Ichi Kogyo Seiyaku (DKS) Povidone Production Capacity, Revenue, Price and Gross Margin
5.7 Shandong Xishui Group
5.7.1 Shandong Xishui Group Company Profile
5.7.2 Shandong Xishui Group Povidone Product Specification
5.7.3 Shandong Xishui Group Povidone Production Capacity, Revenue, Price and Gross Margin
5.8 Jiaozuo Zhongwei Special Products Pharmaceutical
5.8.1 Jiaozuo Zhongwei Special Products Pharmaceutical Company Profile
5.8.2 Jiaozuo Zhongwei Special Products Pharmaceutical Povidone Product Specification
5.8.3 Jiaozuo Zhongwei Special Products Pharmaceutical Povidone Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Povidone Market Size
6.2 North America Povidone Key Players in North America
6.3 North America Povidone Market Size by Type
6.4 North America Povidone Market Size by Application
7. East Asia
7.1 East Asia Povidone Market Size
7.2 East Asia Povidone Key Players in North America
7.3 East Asia Povidone Market Size by Type
7.4 East Asia Povidone Market Size by Application
8. Europe
8.1 Europe Povidone Market Size
8.2 Europe Povidone Key Players in North America
8.3 Europe Povidone Market Size by Type
8.4 Europe Povidone Market Size by Application
9. South Asia
9.1 South Asia Povidone Market Size
9.2 South Asia Povidone Key Players in North America
9.3 South Asia Povidone Market Size by Type
9.4 South Asia Povidone Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Povidone Market Size
10.2 Southeast Asia Povidone Key Players in North America
10.3 Southeast Asia Povidone Market Size by Type
10.4 Southeast Asia Povidone Market Size by Application
11. Middle East
11.1 Middle East Povidone Market Size
11.2 Middle East Povidone Key Players in North America
11.3 Middle East Povidone Market Size by Type
11.4 Middle East Povidone Market Size by Application
12. Africa
12.1 Africa Povidone Market Size
12.2 Africa Povidone Key Players in North America
12.3 Africa Povidone Market Size by Type
12.4 Africa Povidone Market Size by Application
13. Oceania
13.1 Oceania Povidone Market Size
13.2 Oceania Povidone Key Players in North America
13.3 Oceania Povidone Market Size by Type
13.4 Oceania Povidone Market Size by Application
14. South America
14.1 South America Povidone Market Size
14.2 South America Povidone Key Players in North America
14.3 South America Povidone Market Size by Type
14.4 South America Povidone Market Size by Application
15. Rest of the World
15.1 Rest of the World Povidone Market Size
15.2 Rest of the World Povidone Key Players in North America
15.3 Rest of the World Povidone Market Size by Type
15.4 Rest of the World Povidone Market Size by Application
16 Povidone Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter?s Five Forces Analysis
18 Regulatory Information
17 Analyst's Viewpoints/Conclusions
18 Appendix
18.1 Research Methodology
18.1.1 Methodology/Research Approach
18.1.2 Data Source
18.2 Disclaimer
Global Povidone Market Segmentation
By Grade
Medical Grade: High-purity povidone used as a binder, disintegrant, and film-former in tablets and capsules.
Cosmetic Grade: Used as a film-former and thickener in hair styling products, lotions, and creams.
Food Grade: Utilized as a clarifying agent in beverages (beer and wine) and as a stabilizer in food formulations.
Industrial Grade: Applied in adhesives, inks, coatings, and membrane manufacturing (water filtration).
By Form
Powder Form: The most common form due to ease of storage and precise measurement in pharmaceutical manufacturing.
Liquid/Solution Form: Primarily used in industrial applications and liquid-based personal care products.
By K-Value (Molecular Weight)
Low K-Value (e.g., K-15, K-17): Used in specialized drug delivery and inkjet applications.
Medium K-Value (e.g., K-25, K-30): The industry standard for tablet binding and film coating.
High K-Value (e.g., K-90, K-120): Used in heavy-duty adhesives and high-viscosity styling products.
By Application
Medical: Pharmaceutical excipients, povidone-iodine antiseptics, and surgical disinfectants.
Food: Clarification of juices and beer, and as a food additive (E1201).
Personal Care Products: Hair sprays, gels, skin care formulations, and sunscreens.
Chemical Industries: Adhesives, inks, coatings, and detergent formulations.
Agriculture: Seed coatings and pesticide stabilizers.
Regional Analysis
North America: A mature market characterized by advanced pharmaceutical R&D and high demand for specialized povidone grades for new drug formulations.
Europe: Focused on high-purity standards and strict compliance with European Pharmacopoeia (Ph. Eur.) and REACH regulations.
Asia-Pacific: The largest and fastest-growing region, led by China and India. Growth is fueled by the massive generic pharmaceutical manufacturing base and an expanding cosmetic industry.
South America: Driven by the agricultural and personal care sectors in Brazil and Argentina.
Middle East & Africa: Emerging interest in localized pharmaceutical production and industrial adhesive manufacturing.
Top Key Players
Ashland Global Holdings Inc.
BASF SE
JH Nanhang Life Sciences Co., Ltd.
Boai NKY Pharmaceuticals Ltd.
Dai-Ichi Kogyo Seiyaku (DKS)
Shandong Xishui Group
Jiaozuo Zhongwei Special Products Pharmaceutical
Nippon Shokubai Co., Ltd.
Merck KGaA
Special Chem Srl
Hangzhou Motto Science & Technology Co., Ltd.
Jiaozuo Nakai Fine Chemical Co., Ltd.
Star-Tech Specialty Products
Astra Polymers
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