Road Marking Materials Market reports and Global Analysis

 Road Marking Materials Market reports and Global Analysis

Road Marking Materials , Industry Analysis Report, Regional Outlook, Application Development, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2025 ? 2035, Chem Reports

Global analysis of the Road Marking Materials Market including market trends, applications, and growth forecasts.

Pages: 210

Format: PDF

Date: 11-2025

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Road Marking Materials Market Report (2025–2035)

Overview

Chem Reports projects that the Road Marking Materials market will grow steadily between 2025 and 2035, at an estimated CAGR of XX%. The base year for this study is 2024, with market size projections spanning 2025–2035.

The prime objective of this report is to provide a comprehensive understanding of the market—covering its definition, segmentation, growth potential, influential trends, and challenges. Extensive research and validation were conducted using reliable sources such as company annual reports, industry journals, and expert insights. Data is presented through charts, diagrams, and visual tools to enhance clarity and accessibility.

Market Segmentation

By Product Type

  • Paint-Based Markings
    • Conventional solvent-based and water-based paints.
  • Thermoplastic Markings
    • Durable, reflective, widely used on highways.
  • Cold Plastic Markings
    • Long-lasting, skid-resistant, suitable for heavy traffic zones.
  • Preformed Tapes & Films
    • Easy application, used in temporary or specialty markings.
  • Others
  • Epoxy, polyurethane, and innovative eco-friendly materials.

By Application

  • Highways & Roads
    • Largest segment; permanent markings for traffic safety.
  • Urban Streets
    • Pedestrian crossings, lane markings, and cycle tracks.
  • Airports
    • Runway and taxiway markings requiring high durability.
  • Parking Lots
    • Indoor and outdoor markings for organization and safety.
  • Others
  • Industrial zones, sports facilities, and temporary construction sites.

By End-Use Industry

  • Transportation Infrastructure
  • Urban Development Authorities
  • Airports & Aviation
  • Commercial Real Estate (Parking Facilities)
  • Industrial & Logistics

By Region

  • North America: Strong demand from highway safety and infrastructure modernization.
  • Europe: Focus on eco-friendly and regulatory-compliant materials.
  • Asia-Pacific: Fastest-growing region, driven by China, India, and Southeast Asia’s infrastructure expansion.
  • Latin America: Emerging demand from urban development and road safety initiatives.
  • Middle East & Africa: Adoption in large-scale infrastructure and smart city projects.

Key Players in the Market

Global Leaders

  • 3M Company
    • Offers reflective tapes and advanced road marking solutions.
  • Swarco AG
    • Specializes in thermoplastic markings and traffic safety systems.
  • Ennis-Flint (part of PPG Industries)
    • Leading supplier of paints, thermoplastics, and preformed tapes.
  • Geveko Markings
    • Strong in cold plastic and decorative road markings.
  • Aximum (Colas Group)
  • Provides innovative and durable marking solutions for highways and urban roads.

Regional & Specialized Players

  • Asian Paints PPG (India) – Expanding presence in road marking paints.
  • Kestrel Thermoplastics (UK) – Focused on thermoplastic road marking materials.
  • Automark Technologies (South Africa) – Regional supplier of paints and thermoplastics.
  • Lafrentz Road Marking (Canada) – Specializes in cold plastic and durable markings.
  • Dura-Line (U.S.) – Supplies specialty tapes and marking films.

Market Analysis

  • Growth Drivers
    • Rising investments in road safety and infrastructure modernization.
    • Expansion of smart cities and urban mobility projects.
    • Increasing demand for durable, reflective, and eco-friendly materials.
  • Challenges
    • High maintenance costs for conventional paint-based markings.
    • Volatility in raw material prices (resins, pigments).
    • Regulatory pressure for sustainable and non-toxic formulations.
  • Opportunities
  • Development of bio-based and waterborne road marking materials.
  • Growth in Asia-Pacific infrastructure projects.
  • Integration of smart and sensor-enabled markings for autonomous vehicles.

Road Marking Materials Market – SWOT Analysis

Strengths

  • Critical Role in Safety: Essential for traffic management, pedestrian safety, and infrastructure organization.
  • Wide Product Range: Includes paints, thermoplastics, cold plastics, tapes, and eco-friendly alternatives.
  • Durability & Performance: Advanced materials offer high reflectivity, skid resistance, and long service life.
  • Global Infrastructure Demand: Strong link to road construction, urban development, and smart city projects.
  • Established Industry Leaders: Companies like 3M, Swarco, and Ennis-Flint ensure innovation and reliability.

Weaknesses

  • High Maintenance Costs: Conventional paint-based markings require frequent reapplication.
  • Raw Material Volatility: Dependence on resins, pigments, and petrochemical inputs impacts cost stability.
  • Environmental Concerns: VOC emissions and non-biodegradable materials pose sustainability challenges.
  • Regional Disparities: Adoption of advanced materials is slower in developing economies due to cost constraints.
  • Weather Sensitivity: Performance can be affected by extreme climates and heavy traffic conditions.

Opportunities

  • Eco-Friendly Innovation: Rising demand for bio-based, waterborne, and low-VOC road marking materials.
  • Smart Infrastructure: Integration of sensor-enabled and reflective markings for autonomous vehicles.
  • Urbanization & Smart Cities: Expanding urban mobility projects drive demand for durable markings.
  • Airport & Parking Expansion: Growth in aviation and commercial real estate boosts specialized applications.
  • Asia-Pacific Growth: Rapid infrastructure development in China, India, and Southeast Asia.

Threats

  • Intense Competition: Global leaders and regional players create strong pricing pressure.
  • Regulatory Pressure: Stricter environmental and safety standards increase compliance costs.
  • Economic Uncertainty: Slowdowns in infrastructure spending directly affect demand.
  • Alternative Technologies: Innovations like LED-based or digital road markings could disrupt traditional materials.
  • Public Push for Sustainability: Rising awareness may discourage use of conventional petrochemical-based products.

Road Marking Materials Market – Porter’s Five Forces Analysis

1. Threat of New Entrants

  • Moderate
  • Entry barriers include capital investment in production facilities, regulatory compliance for safety and environmental standards, and the need for distribution networks.
  • Established players benefit from brand recognition and long-term contracts with infrastructure authorities.
  • Opportunities exist for new entrants in eco-friendly and smart road marking technologies.

2. Bargaining Power of Suppliers

  • Moderate
  • Dependence on petrochemical derivatives (resins, pigments, binders) gives suppliers some leverage.
  • Price volatility in raw materials impacts production costs.
  • However, multiple global suppliers and growing bio-based alternatives help balance supplier power.

3. Bargaining Power of Buyers

  • High
  • Large buyers such as government agencies, municipalities, and airport authorities purchase in bulk, giving them strong negotiating power.
  • Buyers demand cost-effective, durable, and eco-friendly materials.
  • Smaller buyers (parking facilities, private contractors) have less bargaining power but remain highly price-sensitive.

4. Threat of Substitutes

  • Moderate
  • Alternatives include LED-based markings, digital signage, and smart infrastructure solutions.
  • Substitution risk is higher in advanced economies investing in smart cities, but lower in developing regions where conventional materials remain cost-effective.
  • Road marking materials remain indispensable for basic traffic safety and regulation.

5. Industry Rivalry

  • High
  • The market is competitive, with global leaders (3M, Swarco, Ennis-Flint, Geveko Markings) and strong regional players.
  • Price competition is intense, especially in paint-based and thermoplastic segments.
  • Differentiation depends on innovation in eco-friendly solutions, smart markings, and compliance with sustainability standards.
  • Strategic partnerships with infrastructure authorities and smart city projects intensify rivalry.

Summary Insight

The Road Marking Materials market faces high rivalry and strong buyer power, balanced by moderate substitution risks and entry barriers. Competitive advantage will depend on eco-friendly innovation, smart technology integration, and expansion into emerging markets, particularly in Asia-Pacific and the Middle East.

Scope of the Report

  • Market Participants: Manufacturers, raw material suppliers, equipment providers, end users, traders, and distributors.
  • Company Profiles: Detailed information on production capacity, pricing, revenue, costs, margins, sales volume, consumption, import/export activity, supply chain, strategies, and technological developments.
  • Data Coverage: Historical data (2020–2024) and forecasts (2025–2035).
  • Growth Drivers: Analysis of demand across highways, urban roads, airports, and parking facilities.
  • Segmentation: Insights by manufacturer, region, type (paint, thermoplastic, cold plastic, preformed tapes, etc.), and application. Custom research options are available.
  • SWOT Analysis: Evaluation of strengths, weaknesses, opportunities, and threats shaping the market.
  • Expert Opinions: Conclusions supported by industry specialists.

Key Benefits of Purchasing the Report

  • Gain in-depth market insights and a clear understanding of the global Road Marking Materials landscape.
  • Assess production processes, identify challenges, and explore solutions to mitigate risks.
  • Understand the key driving and restraining forces impacting market growth.
  • Learn about strategies adopted by leading organizations to strengthen their market position.
  • Explore the future outlook and prospects for the industry.
  • Access customized research tailored to specific business requirements.

Chapter 1 Industry Overview
1.1 Definition
1.2 Brief Introduction by Major Type
1.2.1 Performance-Based Markings
1.2.2 Paint-Based Markings
1.2.3
1.2.4
1.2.5
1.2.6
1.2.7
1.2.8
1.2.9
1.3 Brief Introduction by Major Application
1.3.1 Road Marking
1.3.2 Car Park Marking
1.3.3 Factory Marking
1.3.4
1.3.5
1.3.6
1.3.7
1.3.8
1.3.9
1.4 Brief Introduction by Major Regions
1.4.1 United States
1.4.2 Europe
1.4.3 China
1.4.4 Japan
1.4.5 India
1.5 Brief Introduction by Major
1.5.1
1.5.2
1.5.3
1.5.4
1.5.5
1.5.6
1.5.7
1.5.8
1.5.9
1.6 Brief Introduction by Major
1.6.1
1.6.2
1.6.3
1.6.4
1.6.5
1.6.6
1.6.7
1.6.8
1.6.9
1.7 Brief Introduction by Major
1.7.1
1.7.2
1.7.3
1.7.4
1.7.5
1.7.6
1.7.7
1.7.8
1.7.9
1.8 Brief Introduction by Major
1.8.1
1.8.2
1.8.3
1.8.4
1.8.5
1.8.6
1.8.7
1.8.8
1.8.9
Chapter 2 Production Market Analysis
2.1 Global Production Market Analysis
2.1.1  Global Capacity, Production, Capacity Utilization Rate, Ex-Factory Price, Revenue, Cost, Gross and Gross Margin Analysis
2.1.2  Major Manufacturers Performance and Market Share
2.2 Regional Production Market Analysis
2.2.1  Regional Market Performance and Market Share
2.2.2 United States Market
2.2.3 Europe Market
2.2.4 China Market
2.2.5 Japan Market
2.2.6 India Market
2.2.7  Market
Chapter 3 Sales Market Analysis
3.1 Global Sales Market Analysis
3.1.1  Global Sales Volume, Sales Price and Sales Revenue Analysis
3.1.2  Major Manufacturers Performance and Market Share
3.2 Regional Sales Market Analysis
3.2.1  Regional Market Performance and Market Share
3.2.2 United States Market
3.2.3 Europe Market
3.2.4 China Market
3.2.5 Japan Market
3.2.6 India Market
3.2.7  Market
Chapter 4 Consumption Market Analysis
4.1 Global Consumption Market Analysis
4.1.1  Global Consumption Volume Analysis
4.2 Regional Consumption Market Analysis
4.2.1  Regional Market Performance and Market Share
4.2.2 United States Market
4.2.3 Europe Market
4.2.4 China Market
4.2.5 Japan Market
4.2.6 India Market
4.2.7  Market
Chapter 5 Production, Sales and Consumption Market Comparison Analysis
5.1 Global Production, Sales and Consumption Market Comparison Analysis
5.2 Regional Production, Sales Volume and Consumption Volume Market Comparison Analysis
5.2.1 United States
5.2.2 Europe
5.2.3 China
5.2.4 Japan
5.2.5 India
5.2.6
Chapter 6 Major Manufacturers Production and Sales Market Comparison Analysis
6.1 Global Major Manufacturers Production and Sales Market Comparison Analysis
6.1.1  Global Major Manufacturers Production and Sales Market Comparison
6.2 Regional Major Manufacturers Production and Sales Market Comparison Analysis
6.2.1 United States
6.2.2 Europe
6.2.3 China
6.2.4 Japan
6.2.5 India
6.2.6
Chapter 7 Major Type Analysis
7.1  Major Type Market Share
7.2 Performance-Based Markings
7.3 Paint-Based Markings
7.4
7.5
7.6
7.7
7.8
7.9
7.10
Chapter 8 Major ApplicationAnalysis
8.1  Major Application Market Share
8.2 Road Marking
8.2.1  Sales Analysis
8.3 Car Park Marking
8.3.1  Sales Analysis
8.4 Factory Marking
8.4.1  Sales Analysis
8.5
8.5.1  Sales Analysis
8.6
8.6.1  Sales Analysis
8.7
8.7.1  Sales Analysis
8.8
8.8.1  Sales Analysis
8.9
8.9.1  Sales Analysis
8.10
8.11.1  Sales Analysis
Chapter 9 Industry Chain Analysis
9.1 Up Stream Industries Analysis
9.1.1 Raw Material and Suppliers
9.1.2 Equipment and Suppliers
9.2 Manufacturing Analysis
9.2.1 Manufacturing Process
9.2.2 Manufacturing Cost Structure
9.2.3 Manufacturing Plants Distribution Analysis
9.3 Industry Chain Structure Analysis
Chapter 10 Global and Regional Market Forecast
10.1 Production Market Forecast
10.1.1 Global Market Forecast
10.1.2 Major Region Forecast
10.2 Sales Market Forecast
10.2.1 Global Market Forecast
10.2.2 Major Classification Forecast
10.3 Consumption Market Forecast
10.3.1 Global Market Forecast
10.3.2 Major Region Forecast
10.3.3 Major Application Forecast
Chapter 11 Major Manufacturers Analysis
11.1 The Sherwin-Williams Company
11.1.1 Company Introduction
11.1.2 Product Specification and Major Types Analysis
11.1.3  Production Market Performance
11.1.4  Sales Market Performance
11.1.5 Contact Information
11.2 Dow Chemical Company
11.2.1 Company Introduction
11.2.2 Product Specification and Major Types Analysis
11.2.3  Production Market Performance
11.2.4  Sales Market Performance
11.2.5 Contact Information
11.3 Geveko Markings
11.3.1 Company Introduction
11.3.2 Product Specification and Major Types Analysis
11.3.3  Production Market Performance
11.3.4  Sales Market Performance
11.3.5 Contact Information
11.4 Ennis Flint
11.4.1 Company Introduction
11.4.2 Product Specification and Major Types Analysis
11.4.3  Production Market Performance
11.4.4  Sales Market Performance
11.4.5 Contact Information
11.5 Asian Paints PPG Pvt. Ltd.
11.5.1 Company Introduction
11.5.2 Product Specification and Major Types Analysis
11.5.3  Production Market Performance
11.5.4  Sales Market Performance
11.5.5 Contact Information
11.6 SealMaster
11.6.1 Company Introduction
11.6.2 Product Specification and Major Types Analysis
11.6.3  Production Market Performance
11.6.4  Sales Market Performance
11.6.5 Contact Information
11.7 Reda National Co
11.7.1 Company Introduction
11.7.2 Product Specification and Major Types Analysis
11.7.3  Production Market Performance
11.7.4  Sales Market Performance
11.7.5 Contact Information
11.8 Vertex Group
11.8.1 Company Introduction
11.8.2 Product Specification and Major Types Analysis
11.8.3  Production Market Performance
11.8.4  Sales Market Performance
11.8.5 Contact Information
11.9 Kelly Bros
11.9.1 Company Introduction
11.9.2 Product Specification and Major Types Analysis
11.9.3  Production Market Performance
11.9.4  Sales Market Performance
11.9.5 Contact Information
11.10 Ozark Materials LLC
11.10.1 Company Introduction
11.10.2 Product Specification and Major Types Analysis
11.10.3  Production Market Performance
11.10.4  Sales Market Performance
11.10.5 Contact Information
11.11 Crown Technology, LLC
11.11.1 Company Introduction
11.11.2 Product Specification and Major Types Analysis
11.11.3  Production Market Performance
11.11.4  Sales Market Performance
11.11.5 Contact Information
11.12 Kestrel Thermoplastics Ltd.
11.12.1 Company Introduction
11.12.2 Product Specification and Major Types Analysis
11.12.3  Production Market Performance
11.12.4  Sales Market Performance
11.12.5 Contact Information
11.13 WJ Products Ltd
11.13.1 Company Introduction
11.13.2 Product Specification and Major Types Analysis
11.13.3  Production Market Performance
11.13.4  Sales Market Performance
11.13.5 Contact Information
11.14 AUTOMARK TECHNOLOGIES (INDIA) PRIVATE LTD
11.14.1 Company Introduction
11.14.2 Product Specification and Major Types Analysis
11.14.3  Production Market Performance
11.14.4  Sales Market Performance
11.14.5 Contact Information
11.15 Lanino Road Marking Products
11.15.1 Company Introduction
11.15.2 Product Specification and Major Types Analysis
11.15.3  Production Market Performance
11.15.4  Sales Market Performance
11.15.5 Contact Information
11.16 Kataline Infraproducts Pvt. Ltd.
11.16.1 Company Introduction
11.16.2 Product Specification and Major Types Analysis
11.16.3  Production Market Performance
11.16.4  Sales Market Performance
11.16.5 Contact Information
11.17 Swarco Limburger Lackfabrik GmbH
11.17.1 Company Introduction
11.17.2 Product Specification and Major Types Analysis
11.17.3  Production Market Performance
11.17.4  Sales Market Performance
11.17.5 Contact Information
11.18
11.18.1 Company Introduction
11.18.2 Product Specification and Major Types Analysis
11.18.3  Production Market Performance
11.18.4  Sales Market Performance
11.18.5 Contact Information
11.19
11.19.1 Company Introduction
11.19.2 Product Specification and Major Types Analysis
11.19.3  Production Market Performance
11.19.4  Sales Market Performance
11.19.5 Contact Information
11.20
11.20.1 Company Introduction
11.20.2 Product Specification and Major Types Analysis
11.20.3  Production Market Performance
11.20.4  Sales Market Performance
11.20.5 Contact Information
11.21

11.21.1 Company Introduction
11.21.2 Product Specification and Major Types Analysis
11.21.3  Production Market Performance
11.21.4  Sales Market Performance
11.21.5 Contact Information
11.22

11.22.1 Company Introduction
11.22.2 Product Specification and Major Types Analysis
11.22.3  Production Market Performance
11.22.4  Sales Market Performance
11.22.5 Contact Information
11.23

11.23.1 Company Introduction
11.23.2 Product Specification and Major Types Analysis
11.23.3  Production Market Performance
11.23.4  Sales Market Performance
11.23.5 Contact Information
11.24

11.24.1 Company Introduction
11.24.2 Product Specification and Major Types Analysis
11.24.3  Production Market Performance
11.24.4  Sales Market Performance
11.24.5 Contact Information
11.25

11.25.1 Company Introduction
11.25.2 Product Specification and Major Types Analysis
11.25.3  Production Market Performance
11.25.4  Sales Market Performance
11.25.5 Contact Information
11.26

11.26.1 Company Introduction
11.26.2 Product Specification and Major Types Analysis
11.26.3  Production Market Performance
11.26.4  Sales Market Performance
11.26.5 Contact Information
11.27

11.27.1 Company Introduction
11.27.2 Product Specification and Major Types Analysis
11.27.3  Production Market Performance
11.27.4  Sales Market Performance
11.27.5 Contact Information
11.28

11.28.1 Company Introduction
11.28.2 Product Specification and Major Types Analysis
11.28.3  Production Market Performance
11.28.4  Sales Market Performance
11.28.5 Contact Information
11.29

11.29.1 Company Introduction
11.29.2 Product Specification and Major Types Analysis
11.29.3  Production Market Performance
11.29.4  Sales Market Performance
11.29.5 Contact Information
11.30

11.30.1 Company Introduction
11.30.2 Product Specification and Major Types Analysis
11.30.3  Production Market Performance
11.30.4  Sales Market Performance
11.30.5 Contact Information
11.31

11.31.1 Company Introduction
11.31.2 Product Specification and Major Types Analysis
11.31.3  Production Market Performance
11.31.4  Sales Market Performance
11.31.5 Contact Information
11.32

11.32.1 Company Introduction
11.32.2 Product Specification and Major Types Analysis
11.32.3  Production Market Performance
11.32.4  Sales Market Performance
11.32.5 Contact Information
11.33

11.33.1 Company Introduction
11.33.2 Product Specification and Major Types Analysis
11.33.3  Production Market Performance
11.33.4  Sales Market Performance
11.33.5 Contact Information
11.34

11.34.1 Company Introduction
11.34.2 Product Specification and Major Types Analysis
11.34.3  Production Market Performance
11.34.4  Sales Market Performance
11.34.5 Contact Information
11.35

11.35.1 Company Introduction
11.35.2 Product Specification and Major Types Analysis
11.35.3  Production Market Performance
11.35.4  Sales Market Performance
11.35.5 Contact Information
11.36

11.36.1 Company Introduction
11.36.2 Product Specification and Major Types Analysis
11.36.3  Production Market Performance
11.36.4  Sales Market Performance
11.36.5 Contact Information
11.37

11.37.1 Company Introduction
11.37.2 Product Specification and Major Types Analysis
11.37.3  Production Market Performance
11.37.4  Sales Market Performance
11.37.5 Contact Information
11.38

11.38.1 Company Introduction
11.38.2 Product Specification and Major Types Analysis
11.38.3  Production Market Performance
11.38.4  Sales Market Performance
11.38.5 Contact Information
11.39

11.39.1 Company Introduction
11.39.2 Product Specification and Major Types Analysis
11.39.3  Production Market Performance
11.39.4  Sales Market Performance
11.39.5 Contact Information
11.40

11.40.1 Company Introduction
11.40.2 Product Specification and Major Types Analysis
11.40.3  Production Market Performance
11.40.4  Sales Market Performance
11.40.5 Contact Information
Chapter 12 New Project Investment Feasibility Analysis
12.1 New Project SWOT Analysis
12.2 New Project Investment Feasibility Analysis
Chapter 13 Conclusions
Chapter 14 Appendix
Author List
Disclosure Section
Research Methodology
Data Source
Interview List
Global Disclaimer

Market Segmentation

By Product Type

  • Paint-Based Markings
    • Conventional solvent-based and water-based paints.
  • Thermoplastic Markings
    • Durable, reflective, widely used on highways.
  • Cold Plastic Markings
    • Long-lasting, skid-resistant, suitable for heavy traffic zones.
  • Preformed Tapes & Films
    • Easy application, used in temporary or specialty markings.
  • Others
  • Epoxy, polyurethane, and innovative eco-friendly materials.

By Application

  • Highways & Roads
    • Largest segment; permanent markings for traffic safety.
  • Urban Streets
    • Pedestrian crossings, lane markings, and cycle tracks.
  • Airports
    • Runway and taxiway markings requiring high durability.
  • Parking Lots
    • Indoor and outdoor markings for organization and safety.
  • Others
  • Industrial zones, sports facilities, and temporary construction sites.

By End-Use Industry

  • Transportation Infrastructure
  • Urban Development Authorities
  • Airports & Aviation
  • Commercial Real Estate (Parking Facilities)
  • Industrial & Logistics

By Region

  • North America: Strong demand from highway safety and infrastructure modernization.
  • Europe: Focus on eco-friendly and regulatory-compliant materials.
  • Asia-Pacific: Fastest-growing region, driven by China, India, and Southeast Asia’s infrastructure expansion.
  • Latin America: Emerging demand from urban development and road safety initiatives.
  • Middle East & Africa: Adoption in large-scale infrastructure and smart city projects.

Key Players in the Market

Global Leaders

  • 3M Company
    • Offers reflective tapes and advanced road marking solutions.
  • Swarco AG
    • Specializes in thermoplastic markings and traffic safety systems.
  • Ennis-Flint (part of PPG Industries)
    • Leading supplier of paints, thermoplastics, and preformed tapes.
  • Geveko Markings
    • Strong in cold plastic and decorative road markings.
  • Aximum (Colas Group)
  • Provides innovative and durable marking solutions for highways and urban roads.

Regional & Specialized Players

  • Asian Paints PPG (India) – Expanding presence in road marking paints.
  • Kestrel Thermoplastics (UK) – Focused on thermoplastic road marking materials.
  • Automark Technologies (South Africa) – Regional supplier of paints and thermoplastics.
  • Lafrentz Road Marking (Canada) – Specializes in cold plastic and durable markings.
  • Dura-Line (U.S.) – Supplies specialty tapes and marking films.

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