Chem Reports predicts that the Nursing & Maternity Bras Market was valued at USD xxxx units in 2025 and is projected to reach USD xxxx units by 2035, expanding at a CAGR of xx% during the forecast period.
Global Nursing & Maternity Bras Market Overview
The Global Nursing & Maternity Bras Market Report 2024 provides a comprehensive analysis of market dynamics, structural trends, value chain developments, and market size evolution. The study evaluates historical and current market performance to forecast future growth prospects from 2025 to 2035.
This research integrates insights from both primary and secondary data sources and examines a wide range of factors influencing the market, including:
Nursing and maternity bras are specifically designed to provide comfort, support, and functionality during pregnancy and breastfeeding. Rising awareness of maternal health, increasing breastfeeding rates, and the growing availability of stylish, functional maternity wear are key factors driving global market growth.
Impact of COVID‑19 on the Nursing & Maternity Bras Market
The COVID‑19 outbreak in late 2019 evolved into a global health emergency, disrupting supply chains, retail operations, and consumer purchasing patterns. The Nursing & Maternity Bras market experienced notable impacts in 2020, including:
Despite short‑term challenges, the market recovered quickly as e‑commerce adoption surged and maternity apparel brands expanded their digital presence.
Global Nursing & Maternity Bras Market Segmentation
By Type
By Application
Regional Analysis
The market is segmented geographically into:
North America and Europe lead the market due to high awareness of maternal health, strong retail infrastructure, and widespread adoption of premium maternity wear. Asia‑Pacific is expected to witness the fastest growth driven by rising birth rates, expanding middle‑class populations, and increasing penetration of global maternity brands.
Top Key Players
Major companies operating in the Nursing & Maternity Bras market include:
These companies focus on comfort‑driven designs, advanced fabric technologies, inclusive sizing, and omnichannel retail strategies to strengthen their global market presence.
Segmentation summaries
By type
Underwire nursing bras
Designed with embedded underwire for enhanced lift and support, these bras target women seeking structure and a defined shape during pregnancy and lactation. They are particularly popular among women with larger bust sizes or those wanting a more “everyday lingerie” look under fitted clothing. However, comfort and fit must be carefully engineered to avoid pressure and discomfort, so they tend to occupy the mid‑ to premium price segment.
Wireless nursing bras
Wireless styles focus on comfort, flexibility, and ease of wear, often using soft cups, stretchy fabrics, and seamless construction. They are preferred for everyday use, sleep, and immediate post‑partum recovery, where sensitivity and swelling are common. This segment benefits from growing demand for athleisure‑inspired, lounge, and comfort-focused maternity wear.
By application
Pregnant women
Bras designed for pregnancy emphasize gradual adjustability, soft fabrics, and wider straps and bands to accommodate changing breast size and body shape. Demand is driven by rising awareness of the importance of proper support during pregnancy, as well as the trend toward purpose‑built maternity wardrobes rather than ad‑hoc sizing up of regular lingerie.
Lactating women
Nursing bras for breastfeeding focus on functionality and access, using features like drop‑down cups, front clips, pull‑aside designs, and compatibility with breast pumps. Increased promotion of breastfeeding by healthcare systems and parenting communities, along with longer breastfeeding durations in many regions, strongly supports this segment.
Market drivers, restraints & opportunities
Market drivers
1. Growing awareness of maternal health and comfort
More women are prioritizing specialized maternity and nursing products that offer proper support, fit, and comfort during pregnancy and breastfeeding.
2. Rising breastfeeding rates and promotion initiatives
Public health campaigns and medical recommendations encouraging breastfeeding increase demand for nursing‑specific bras designed for practicality and ease.
3. Expansion of e‑commerce and direct‑to‑consumer brands
Online platforms make it easier to access a wide range of sizes, styles, and international brands, especially important for niche and plus‑size maternity offerings.
4. Fashion and lifestyle convergence
Women increasingly expect maternity and nursing bras to be stylish, discreet, and aligned with modern lingerie and athleisure trends rather than purely functional.
Market restraints
1. Price sensitivity in some regions
Specialized maternity bras can be more expensive than standard bras, limiting adoption in lower‑income or highly price‑sensitive markets.
2. Fit challenges and high return rates online
Frequent body changes during pregnancy and lactation make sizing complex, often leading to returns and customer dissatisfaction if fit guidance is poor.
3. Limited awareness in emerging markets
In some regions, women may rely on regular bras or informal solutions due to lack of awareness of the benefits of dedicated nursing and maternity bras.
4. Short usage window perception
Some consumers view maternity and nursing bras as temporary-use items, making them hesitant to invest in multiple high‑quality pieces.
Market opportunities
1. Inclusive sizing and body‑positive design
Offering extended sizes, customizable fit, and body‑positive marketing can attract underserved segments, including plus‑size and petite consumers.
2. Integration with pumping and wearable tech
Bras designed for hands‑free pumping or integration with wearable breast pumps and sensors can create high‑value product niches.
3. Sustainable and skin‑friendly materials
Organic cotton, bamboo, and hypoallergenic fabrics appeal to health‑ and eco‑conscious mothers concerned about skin sensitivity and environmental impact.
4. Omni‑channel and maternity ecosystem positioning
Brands that bundle bras with other maternity/nursing products, or partner with hospitals, clinics, and childbirth educators, can strengthen loyalty and visibility.
Porter’s Five Forces analysis
1. Threat of new entrants — Moderate
Entry barriers in terms of capital are relatively low, but new brands must overcome challenges in fit expertise, quality control, and brand trust in a sensitive product category.
2. Bargaining power of suppliers — Low to Moderate
Fabric and accessory suppliers are numerous, though specialized, high‑quality, or sustainable materials can grant certain suppliers more leverage.
3. Bargaining power of buyers — High
Consumers have many choices online and offline, can easily compare prices and reviews, and are quick to switch brands if fit or comfort is poor.
4. Threat of substitutes — Moderate
Standard bras, sports bras, and bralettes can act as substitutes, especially when women are budget‑conscious or unaware of nursing‑specific benefits.
5. Industry rivalry — High
Competition spans global lingerie brands, dedicated maternity labels, private‑label retailers, and online startups, all competing on comfort, style, price, and brand story.
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
If you want, I can now craft an executive summary paragraph or a competitive landscape section focused on the listed key players.
1. Market Overview of Nursing & Maternity Bras
1.1 Nursing & Maternity Bras Market Overview
1.1.1 Nursing & Maternity Bras Product Scope
1.1.2 Market Status and Outlook
1.2 Nursing & Maternity Bras Market Size by Regions:
1.3 Nursing & Maternity Bras Historic Market Size by Regions
1.4 Nursing & Maternity Bras Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Nursing & Maternity Bras Sales Market by Type
2.1 Global Nursing & Maternity Bras Historic Market Size by Type
2.2 Global Nursing & Maternity Bras Forecasted Market Size by Type
2.3 Underwire Nursing Bras
2.4 Wireless Nursing Bras
3. Covid-19 Impact Nursing & Maternity Bras Sales Market by Application
3.1 Global Nursing & Maternity Bras Historic Market Size by Application
3.2 Global Nursing & Maternity Bras Forecasted Market Size by Application
3.3 Pregnant Women
3.4 Lactating Women
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Nursing & Maternity Bras Production Capacity Market Share by Manufacturers
4.2 Global Nursing & Maternity Bras Revenue Market Share by Manufacturers
4.3 Global Nursing & Maternity Bras Average Price by Manufacturers
5. Company Profiles and Key Figures in Nursing & Maternity Bras Business
5.1 Bravado
5.1.1 Bravado Company Profile
5.1.2 Bravado Nursing & Maternity Bras Product Specification
5.1.3 Bravado Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.2 Destination Maternity (Motherhood)
5.2.1 Destination Maternity (Motherhood) Company Profile
5.2.2 Destination Maternity (Motherhood) Nursing & Maternity Bras Product Specification
5.2.3 Destination Maternity (Motherhood) Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.3 Triumph
5.3.1 Triumph Company Profile
5.3.2 Triumph Nursing & Maternity Bras Product Specification
5.3.3 Triumph Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.4 La Leche League
5.4.1 La Leche League Company Profile
5.4.2 La Leche League Nursing & Maternity Bras Product Specification
5.4.3 La Leche League Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.5 Anita
5.5.1 Anita Company Profile
5.5.2 Anita Nursing & Maternity Bras Product Specification
5.5.3 Anita Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.6 Medela
5.6.1 Medela Company Profile
5.6.2 Medela Nursing & Maternity Bras Product Specification
5.6.3 Medela Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.7 Cake Maternity
5.7.1 Cake Maternity Company Profile
5.7.2 Cake Maternity Nursing & Maternity Bras Product Specification
5.7.3 Cake Maternity Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.8 Leading Lady
5.8.1 Leading Lady Company Profile
5.8.2 Leading Lady Nursing & Maternity Bras Product Specification
5.8.3 Leading Lady Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.9 Cantaloop
5.9.1 Cantaloop Company Profile
5.9.2 Cantaloop Nursing & Maternity Bras Product Specification
5.9.3 Cantaloop Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.10 Rosemadame
5.10.1 Rosemadame Company Profile
5.10.2 Rosemadame Nursing & Maternity Bras Product Specification
5.10.3 Rosemadame Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.11 Senshukai
5.11.1 Senshukai Company Profile
5.11.2 Senshukai Nursing & Maternity Bras Product Specification
5.11.3 Senshukai Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.12 INUjIRUSHI
5.12.1 INUjIRUSHI Company Profile
5.12.2 INUjIRUSHI Nursing & Maternity Bras Product Specification
5.12.3 INUjIRUSHI Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.13 Wacoal (Elomi)
5.13.1 Wacoal (Elomi) Company Profile
5.13.2 Wacoal (Elomi) Nursing & Maternity Bras Product Specification
5.13.3 Wacoal (Elomi) Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.14 Sweet Mommy
5.14.1 Sweet Mommy Company Profile
5.14.2 Sweet Mommy Nursing & Maternity Bras Product Specification
5.14.3 Sweet Mommy Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.15 Mamaway
5.15.1 Mamaway Company Profile
5.15.2 Mamaway Nursing & Maternity Bras Product Specification
5.15.3 Mamaway Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.16 O.C.T. Mami
5.16.1 O.C.T. Mami Company Profile
5.16.2 O.C.T. Mami Nursing & Maternity Bras Product Specification
5.16.3 O.C.T. Mami Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.17 Happy House
5.17.1 Happy House Company Profile
5.17.2 Happy House Nursing & Maternity Bras Product Specification
5.17.3 Happy House Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.18 Hubo
5.18.1 Hubo Company Profile
5.18.2 Hubo Nursing & Maternity Bras Product Specification
5.18.3 Hubo Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.19 Embry
5.19.1 Embry Company Profile
5.19.2 Embry Nursing & Maternity Bras Product Specification
5.19.3 Embry Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.20 Aimer
5.20.1 Aimer Company Profile
5.20.2 Aimer Nursing & Maternity Bras Product Specification
5.20.3 Aimer Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Nursing & Maternity Bras Market Size
6.2 North America Nursing & Maternity Bras Key Players in North America
6.3 North America Nursing & Maternity Bras Market Size by Type
6.4 North America Nursing & Maternity Bras Market Size by Application
7. East Asia
7.1 East Asia Nursing & Maternity Bras Market Size
7.2 East Asia Nursing & Maternity Bras Key Players in North America
7.3 East Asia Nursing & Maternity Bras Market Size by Type
7.4 East Asia Nursing & Maternity Bras Market Size by Application
8. Europe
8.1 Europe Nursing & Maternity Bras Market Size
8.2 Europe Nursing & Maternity Bras Key Players in North America
8.3 Europe Nursing & Maternity Bras Market Size by Type
8.4 Europe Nursing & Maternity Bras Market Size by Application
9. South Asia
9.1 South Asia Nursing & Maternity Bras Market Size
9.2 South Asia Nursing & Maternity Bras Key Players in North America
9.3 South Asia Nursing & Maternity Bras Market Size by Type
9.4 South Asia Nursing & Maternity Bras Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Nursing & Maternity Bras Market Size
10.2 Southeast Asia Nursing & Maternity Bras Key Players in North America
10.3 Southeast Asia Nursing & Maternity Bras Market Size by Type
10.4 Southeast Asia Nursing & Maternity Bras Market Size by Application
11. Middle East
11.1 Middle East Nursing & Maternity Bras Market Size
11.2 Middle East Nursing & Maternity Bras Key Players in North America
11.3 Middle East Nursing & Maternity Bras Market Size by Type
11.4 Middle East Nursing & Maternity Bras Market Size by Application
12. Africa
12.1 Africa Nursing & Maternity Bras Market Size
12.2 Africa Nursing & Maternity Bras Key Players in North America
12.3 Africa Nursing & Maternity Bras Market Size by Type
12.4 Africa Nursing & Maternity Bras Market Size by Application
13. Oceania
13.1 Oceania Nursing & Maternity Bras Market Size
13.2 Oceania Nursing & Maternity Bras Key Players in North America
13.3 Oceania Nursing & Maternity Bras Market Size by Type
13.4 Oceania Nursing & Maternity Bras Market Size by Application
14. South America
14.1 South America Nursing & Maternity Bras Market Size
14.2 South America Nursing & Maternity Bras Key Players in North America
14.3 South America Nursing & Maternity Bras Market Size by Type
14.4 South America Nursing & Maternity Bras Market Size by Application
15. Rest of the World
15.1 Rest of the World Nursing & Maternity Bras Market Size
15.2 Rest of the World Nursing & Maternity Bras Key Players in North America
15.3 Rest of the World Nursing & Maternity Bras Market Size by Type
15.4 Rest of the World Nursing & Maternity Bras Market Size by Application
16 Nursing & Maternity Bras Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter?s Five Forces Analysis
18 Regulatory Information
17 Analyst's Viewpoints/Conclusions
18 Appendix
18.1 Research Methodology
18.1.1 Methodology/Research Approach
18.1.2 Data Source
18.2 Disclaimer
Global Nursing & Maternity Bras Market Segmentation
By Type
By Application
Regional Analysis
The market is segmented geographically into:
North America and Europe lead the market due to high awareness of maternal health, strong retail infrastructure, and widespread adoption of premium maternity wear. Asia‑Pacific is expected to witness the fastest growth driven by rising birth rates, expanding middle‑class populations, and increasing penetration of global maternity brands.
Top Key Players
Major companies operating in the Nursing & Maternity Bras market include:
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