Global Natural Pigment Market Overview
The Global Natural Pigment Market is projected to witness robust growth during the forecast period from 2025 to 2035, driven by increasing consumer preference for clean-label, plant-based, and naturally derived colorants across food, beverage, nutraceutical, cosmetic, and pharmaceutical industries. Natural pigments, derived from botanical, microbial, and mineral sources, are increasingly replacing synthetic pigments due to rising health awareness, regulatory scrutiny on artificial additives, and growing demand for sustainable ingredients.
The Natural Pigment Market Report 2025 provides a comprehensive assessment of market size, structural evolution, and growth outlook. The study evaluates historical performance and current market dynamics to forecast future expansion. Extensive primary and secondary research has been undertaken to analyze influencing factors such as food safety regulations, clean-label movement, advancements in extraction and stabilization technologies, innovation in pigment applications, competitive developments, and evolving consumer preferences. The report also examines supply-chain dynamics and emerging end-use opportunities shaping the global natural pigment industry.
Impact of COVID-19 on the Natural Pigment Market
The COVID-19 pandemic temporarily impacted the natural pigment market in 2020 due to disruptions in agricultural raw material supply, logistics challenges, and slowed industrial activity. However, demand from food, nutraceutical, and health-focused applications remained relatively resilient. Post-pandemic recovery has been supported by heightened consumer focus on health, immunity, and natural ingredients, alongside normalization of food production and global trade.
Global Natural Pigment Market Segmentation
By Type
Lutein
Lutein is one of the most widely used natural pigments, valued for both its coloring properties and health benefits. It is extensively used in food, dietary supplements, and animal feed, particularly for eye health and functional nutrition applications.
Capsanthin
Capsanthin, primarily derived from red peppers, is widely used in food products for red and orange hues. It is favored for its natural origin, strong coloring, and antioxidant properties.
Monascus Colour
Monascus pigments, obtained through fermentation, are commonly used in traditional foods and beverages. This segment benefits from strong demand in Asian markets, though regulatory considerations influence adoption in some regions.
By Application
Lutein-Based Applications
Lutein is widely applied in functional foods, dietary supplements, and feed additives due to its nutritional and pigmentation properties.
Capsanthin-Based Applications
Capsanthin is primarily used in processed foods, sauces, snacks, and meat products where vibrant natural red coloration is desired.
Others
Other applications include cosmetics, pharmaceuticals, beverages, confectionery, dairy products, and specialty industrial uses where natural color stability and labeling advantages are important.
Key Players in the Global Natural Pigment Market
The natural pigment market is highly competitive, with global leaders and regional specialists focusing on product purity, color stability, regulatory compliance, and application-specific solutions. Major companies include:
These players compete on extraction technology, raw-material sourcing, color consistency, application expertise, and global distribution. Strategic initiatives include capacity expansion, development of high-stability pigment formulations, investment in fermentation-based pigments, and partnerships with food and nutraceutical manufacturers.
Regional Analysis
North America
North America represents a mature and high-value market for natural pigments, driven by strong clean-label adoption, regulatory support for natural ingredients, and high consumer awareness. The United States dominates regional demand, particularly in food, beverages, and dietary supplements.
Europe
Europe is a major market supported by stringent regulations on synthetic colorants and strong demand for organic and natural food products. Germany, the U.K., France, Italy, and Spain are key markets, with extensive use of natural pigments in food processing, cosmetics, and nutraceuticals.
Asia-Pacific
Asia-Pacific is the fastest-growing regional market, driven by a large population base, expanding food processing industries, and strong traditional use of natural colorants. China, India, Japan, and Southeast Asia dominate regional production and consumption, supported by abundant raw materials and growing export activity.
South America
South America shows moderate growth potential, supported by agricultural strength and increasing use of natural pigments in food and beverage manufacturing. Brazil and Argentina are the primary contributors.
Middle East & Africa
The Middle East & Africa region is witnessing gradual growth, driven by expanding food processing sectors, rising imports of natural ingredients, and increasing consumer awareness. Saudi Arabia and South Africa are emerging markets in the region.
Drivers, Restraints, Trends & Opportunities (DRTO)
Market Drivers
Rising Consumer Preference for Clean-Label and Natural Ingredients
Growing awareness regarding food safety, health, and ingredient transparency is accelerating the shift from synthetic colorants to naturally derived pigments across food, beverage, and nutraceutical products.
Stringent Regulations on Synthetic Colorants
Regulatory scrutiny and restrictions on artificial pigments in several regions are driving food and cosmetic manufacturers to adopt compliant natural pigment alternatives.
Expanding Use in Nutraceuticals and Functional Foods
Natural pigments such as lutein and capsanthin provide both coloration and functional health benefits, supporting their increasing use in supplements and functional food formulations.
Growth of Natural and Organic Cosmetics
Rising demand for plant-based, non-toxic cosmetic products is boosting the adoption of natural pigments in personal care and beauty applications.
Market Restraints
Higher Cost Compared to Synthetic Pigments
Natural pigments involve higher extraction, purification, and stabilization costs, which can limit adoption in highly price-sensitive applications.
Stability and Shelf-Life Challenges
Natural pigments are more sensitive to heat, light, oxygen, and pH changes, requiring advanced formulation techniques to ensure color stability.
Dependence on Agricultural Raw Materials
Seasonal availability, crop yield variations, and climatic conditions can affect raw material supply and pricing consistency.
Market Trends
Advancements in Extraction and Encapsulation Technologies
Improved extraction, fermentation, and encapsulation methods are enhancing pigment stability, color strength, and application versatility.
Increasing Adoption of Fermentation-Based Pigments
Microbial and fermentation-derived pigments, such as Monascus color, are gaining traction due to scalability and consistent quality.
Blending of Pigments for Customized Color Solutions
Manufacturers are increasingly developing blended pigment systems to achieve desired shades, stability, and performance.
Expansion into Non-Food Applications
Use of natural pigments is expanding into cosmetics, pharmaceuticals, animal feed, and specialty industrial applications.
Market Opportunities
Rapid Growth in Emerging Economies
Asia-Pacific, Latin America, and parts of Africa offer strong growth potential due to expanding food processing industries and rising consumer awareness.
Innovation in High-Stability Natural Pigments
Development of pigments with improved heat and light resistance presents opportunities for broader application in processed foods and beverages.
Rising Demand for Functional and Bioactive Pigments
Pigments offering antioxidant, anti-inflammatory, or nutritional benefits provide additional value beyond coloration.
Private-Label and Natural Brand Expansion
Growth of private-label and natural product brands is creating new demand channels for natural pigment suppliers.
SWOT Analysis – Natural Pigment Market
Strengths
Weaknesses
Opportunities
Threats
Porter’s Five Forces Analysis
Threat of New Entrants – Moderate
While basic extraction technology is accessible, regulatory compliance, quality consistency, and raw material sourcing create moderate entry barriers.
Bargaining Power of Suppliers – Moderate
Suppliers of botanical and microbial raw materials have moderate influence, affected by agricultural cycles and regional availability.
Bargaining Power of Buyers – High
Large food, beverage, and cosmetic manufacturers have strong negotiating power due to availability of multiple pigment suppliers and substitute options.
Threat of Substitutes – Moderate
Synthetic pigments and alternative natural color systems remain viable substitutes in cost- and performance-driven applications.
Competitive Rivalry – High
The market is highly competitive, with global leaders and numerous regional producers competing on quality, stability, price, and application expertise.
Competitive Landscape Matrix
|
Company |
Product Portfolio |
Geographic Reach |
Core Focus |
Market Position |
|
Chr. Hansen |
Very Broad |
Global |
Food & Nutraceutical Pigments |
Market Leader |
|
Sensient |
Very Broad |
Global |
Food & Cosmetic Colors |
Market Leader |
|
DSM |
Broad |
Global |
Nutraceutical Pigments |
Strong Contender |
|
BASF |
Broad |
Global |
Food & Industrial Applications |
Strong Contender |
|
D.D. Williamson |
Broad |
Global |
Natural Food Colors |
Strong Contender |
|
Naturex |
Medium–High |
Global |
Botanical Pigments |
Competitive Player |
|
Kalsec |
Medium–High |
Global |
Spice-Based Pigments |
Competitive Player |
|
Chenguang Biotech |
Medium |
Asia-Pacific |
Botanical Pigments |
Regional Leader |
|
BOHAO Biotech |
Medium |
Asia-Pacific |
Natural Colorants |
Regional Player |
|
Yunnan Rainbow Biotech |
Medium |
Asia-Pacific |
Plant-Based Pigments |
Emerging Player |
Executive Summary
The Global Natural Pigment Market is expected to grow steadily during the forecast period from 2025 to 2035, supported by increasing demand for clean-label, plant-based, and naturally sourced colorants across food, beverage, nutraceutical, cosmetic, and pharmaceutical industries. Rising consumer awareness, regulatory pressure on synthetic additives, and growing preference for sustainable ingredients are reshaping the global colorant landscape.
Lutein and capsanthin represent high-value pigment segments due to their dual role as colorants and functional bioactives. Food and beverage applications continue to dominate demand, while nutraceuticals and cosmetics are emerging as high-growth segments. Although challenges related to cost, stability, and raw material availability persist, advancements in extraction, fermentation, and encapsulation technologies are improving pigment performance and scalability.
Regionally, Europe and North America remain high-value markets driven by regulatory support and strong clean-label adoption, while Asia-Pacific is the fastest-growing region due to abundant raw materials, expanding food processing industries, and rising exports. Competitive dynamics are characterized by intense rivalry, with leading players focusing on innovation, supply-chain integration, and application-specific solutions.
Overall, the natural pigment market offers strong long-term growth potential, underpinned by global sustainability trends, expanding functional food and cosmetic industries, and continued technological innovation in natural color solutions.
1. Market Overview of Natural Pigment
1.1 Natural Pigment Market Overview
1.1.1 Natural Pigment Product Scope
1.1.2 Market Status and Outlook
1.2 Natural Pigment Market Size by Regions:
1.3 Natural Pigment Historic Market Size by Regions
1.4 Natural Pigment Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Natural Pigment Sales Market by Type
2.1 Global Natural Pigment Historic Market Size by Type
2.2 Global Natural Pigment Forecasted Market Size by Type
2.3 Lutein
2.4 Capsanthin
2.5 Monascus Colour
3. Covid-19 Impact Natural Pigment Sales Market by Application
3.1 Global Natural Pigment Historic Market Size by Application
3.2 Global Natural Pigment Forecasted Market Size by Application
3.3 Lutein
3.4 Capsanthin
3.5 Others
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Natural Pigment Production Capacity Market Share by Manufacturers
4.2 Global Natural Pigment Revenue Market Share by Manufacturers
4.3 Global Natural Pigment Average Price by Manufacturers
5. Company Profiles and Key Figures in Natural Pigment Business
5.1 CHRHANSEN
5.1.1 CHRHANSEN Company Profile
5.1.2 CHRHANSEN Natural Pigment Product Specification
5.1.3 CHRHANSEN Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.2 Sensient
5.2.1 Sensient Company Profile
5.2.2 Sensient Natural Pigment Product Specification
5.2.3 Sensient Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.3 Synthite
5.3.1 Synthite Company Profile
5.3.2 Synthite Natural Pigment Product Specification
5.3.3 Synthite Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.4 Plant Lipids
5.4.1 Plant Lipids Company Profile
5.4.2 Plant Lipids Natural Pigment Product Specification
5.4.3 Plant Lipids Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.5 AVT
5.5.1 AVT Company Profile
5.5.2 AVT Natural Pigment Product Specification
5.5.3 AVT Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.6 San-Ei-Gen
5.6.1 San-Ei-Gen Company Profile
5.6.2 San-Ei-Gen Natural Pigment Product Specification
5.6.3 San-Ei-Gen Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.7 Akay Flavous and Aromatics
5.7.1 Akay Flavous and Aromatics Company Profile
5.7.2 Akay Flavous and Aromatics Natural Pigment Product Specification
5.7.3 Akay Flavous and Aromatics Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.8 D.D. Williamson
5.8.1 D.D. Williamson Company Profile
5.8.2 D.D. Williamson Natural Pigment Product Specification
5.8.3 D.D. Williamson Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.9 BASF
5.9.1 BASF Company Profile
5.9.2 BASF Natural Pigment Product Specification
5.9.3 BASF Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.10 DSM
5.10.1 DSM Company Profile
5.10.2 DSM Natural Pigment Product Specification
5.10.3 DSM Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.11 Extractors
5.11.1 Extractors Company Profile
5.11.2 Extractors Natural Pigment Product Specification
5.11.3 Extractors Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.12 Naturex
5.12.1 Naturex Company Profile
5.12.2 Naturex Natural Pigment Product Specification
5.12.3 Naturex Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.13 Kalsec
5.13.1 Kalsec Company Profile
5.13.2 Kalsec Natural Pigment Product Specification
5.13.3 Kalsec Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.14 Chenguang Biotech
5.14.1 Chenguang Biotech Company Profile
5.14.2 Chenguang Biotech Natural Pigment Product Specification
5.14.3 Chenguang Biotech Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.15 BOHAO Biotech
5.15.1 BOHAO Biotech Company Profile
5.15.2 BOHAO Biotech Natural Pigment Product Specification
5.15.3 BOHAO Biotech Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.16 Qingdao CITECH
5.16.1 Qingdao CITECH Company Profile
5.16.2 Qingdao CITECH Natural Pigment Product Specification
5.16.3 Qingdao CITECH Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.17 ZHONGDA BIOLOGICAL
5.17.1 ZHONGDA BIOLOGICAL Company Profile
5.17.2 ZHONGDA BIOLOGICAL Natural Pigment Product Specification
5.17.3 ZHONGDA BIOLOGICAL Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.18 Luhaibao Biotech
5.18.1 Luhaibao Biotech Company Profile
5.18.2 Luhaibao Biotech Natural Pigment Product Specification
5.18.3 Luhaibao Biotech Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.19 Tianxu Natural Pigment
5.19.1 Tianxu Natural Pigment Company Profile
5.19.2 Tianxu Natural Pigment Natural Pigment Product Specification
5.19.3 Tianxu Natural Pigment Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.20 Maker
5.20.1 Maker Company Profile
5.20.2 Maker Natural Pigment Product Specification
5.20.3 Maker Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.21 Zhongjin Natural Pigment
5.21.1 Zhongjin Natural Pigment Company Profile
5.21.2 Zhongjin Natural Pigment Natural Pigment Product Specification
5.21.3 Zhongjin Natural Pigment Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.22 Tianyi Biotech
5.22.1 Tianyi Biotech Company Profile
5.22.2 Tianyi Biotech Natural Pigment Product Specification
5.22.3 Tianyi Biotech Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.23 Tianyin Shengwu
5.23.1 Tianyin Shengwu Company Profile
5.23.2 Tianyin Shengwu Natural Pigment Product Specification
5.23.3 Tianyin Shengwu Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.24 Dongzhixing Biotech
5.24.1 Dongzhixing Biotech Company Profile
5.24.2 Dongzhixing Biotech Natural Pigment Product Specification
5.24.3 Dongzhixing Biotech Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.25 Huaming Pigment
5.25.1 Huaming Pigment Company Profile
5.25.2 Huaming Pigment Natural Pigment Product Specification
5.25.3 Huaming Pigment Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.26 Greenfood Biotech
5.26.1 Greenfood Biotech Company Profile
5.26.2 Greenfood Biotech Natural Pigment Product Specification
5.26.3 Greenfood Biotech Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.27 LONGPING HIGH-TECH
5.27.1 LONGPING HIGH-TECH Company Profile
5.27.2 LONGPING HIGH-TECH Natural Pigment Product Specification
5.27.3 LONGPING HIGH-TECH Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.28 Redstar Chemistry
5.28.1 Redstar Chemistry Company Profile
5.28.2 Redstar Chemistry Natural Pigment Product Specification
5.28.3 Redstar Chemistry Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.29 Yunnan Tonghai
5.29.1 Yunnan Tonghai Company Profile
5.29.2 Yunnan Tonghai Natural Pigment Product Specification
5.29.3 Yunnan Tonghai Natural Pigment Production Capacity, Revenue, Price and Gross Margin
5.30 Yunnan Rainbow Biotech
5.30.1 Yunnan Rainbow Biotech Company Profile
5.30.2 Yunnan Rainbow Biotech Natural Pigment Product Specification
5.30.3 Yunnan Rainbow Biotech Natural Pigment Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Natural Pigment Market Size
6.2 North America Natural Pigment Key Players in North America
6.3 North America Natural Pigment Market Size by Type
6.4 North America Natural Pigment Market Size by Application
7. East Asia
7.1 East Asia Natural Pigment Market Size
7.2 East Asia Natural Pigment Key Players in North America
7.3 East Asia Natural Pigment Market Size by Type
7.4 East Asia Natural Pigment Market Size by Application
8. Europe
8.1 Europe Natural Pigment Market Size
8.2 Europe Natural Pigment Key Players in North America
8.3 Europe Natural Pigment Market Size by Type
8.4 Europe Natural Pigment Market Size by Application
9. South Asia
9.1 South Asia Natural Pigment Market Size
9.2 South Asia Natural Pigment Key Players in North America
9.3 South Asia Natural Pigment Market Size by Type
9.4 South Asia Natural Pigment Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Natural Pigment Market Size
10.2 Southeast Asia Natural Pigment Key Players in North America
10.3 Southeast Asia Natural Pigment Market Size by Type
10.4 Southeast Asia Natural Pigment Market Size by Application
11. Middle East
11.1 Middle East Natural Pigment Market Size
11.2 Middle East Natural Pigment Key Players in North America
11.3 Middle East Natural Pigment Market Size by Type
11.4 Middle East Natural Pigment Market Size by Application
12. Africa
12.1 Africa Natural Pigment Market Size
12.2 Africa Natural Pigment Key Players in North America
12.3 Africa Natural Pigment Market Size by Type
12.4 Africa Natural Pigment Market Size by Application
13. Oceania
13.1 Oceania Natural Pigment Market Size
13.2 Oceania Natural Pigment Key Players in North America
13.3 Oceania Natural Pigment Market Size by Type
13.4 Oceania Natural Pigment Market Size by Application
14. South America
14.1 South America Natural Pigment Market Size
14.2 South America Natural Pigment Key Players in North America
14.3 South America Natural Pigment Market Size by Type
14.4 South America Natural Pigment Market Size by Application
15. Rest of the World
15.1 Rest of the World Natural Pigment Market Size
15.2 Rest of the World Natural Pigment Key Players in North America
15.3 Rest of the World Natural Pigment Market Size by Type
15.4 Rest of the World Natural Pigment Market Size by Application
16 Natural Pigment Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter?s Five Forces Analysis
18 Regulatory Information
17 Analyst's Viewpoints/Conclusions
18 Appendix
18.1 Research Methodology
18.1.1 Methodology/Research Approach
18.1.2 Data Source
18.2 Disclaimer
Global Natural Pigment Market Segmentation
By Type
Lutein
Lutein is one of the most widely used natural pigments, valued for both its coloring properties and health benefits. It is extensively used in food, dietary supplements, and animal feed, particularly for eye health and functional nutrition applications.
Capsanthin
Capsanthin, primarily derived from red peppers, is widely used in food products for red and orange hues. It is favored for its natural origin, strong coloring, and antioxidant properties.
Monascus Colour
Monascus pigments, obtained through fermentation, are commonly used in traditional foods and beverages. This segment benefits from strong demand in Asian markets, though regulatory considerations influence adoption in some regions.
By Application
Lutein-Based Applications
Lutein is widely applied in functional foods, dietary supplements, and feed additives due to its nutritional and pigmentation properties.
Capsanthin-Based Applications
Capsanthin is primarily used in processed foods, sauces, snacks, and meat products where vibrant natural red coloration is desired.
Others
Other applications include cosmetics, pharmaceuticals, beverages, confectionery, dairy products, and specialty industrial uses where natural color stability and labeling advantages are important.
Key Players in the Global Natural Pigment Market
The natural pigment market is highly competitive, with global leaders and regional specialists focusing on product purity, color stability, regulatory compliance, and application-specific solutions. Major companies include:
These players compete on extraction technology, raw-material sourcing, color consistency, application expertise, and global distribution. Strategic initiatives include capacity expansion, development of high-stability pigment formulations, investment in fermentation-based pigments, and partnerships with food and nutraceutical manufacturers.
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