Global Nursing & Maternity Bras Market Overview
Chem Reports estimates that the global Nursing & Maternity Bras market was valued at USD xxxx in 2025 and is projected to reach USD xxxx by 2035, expanding at a CAGR of xx% during the forecast period. Market growth is driven by rising maternal health awareness, increasing female workforce participation, higher disposable incomes, and growing preference for specialized maternity apparel that combines comfort, functionality, and aesthetics.
The Global Nursing & Maternity Bras Market Report 2025 delivers an in-depth assessment of market size, structural dynamics, and growth trajectories from 2025 to 2035. The study incorporates extensive primary and secondary research to evaluate the impact of demographic trends, evolving consumer preferences, product innovation, omnichannel retail expansion, and brand positioning. Technological improvements in fabric engineering, seamless construction, and adaptive sizing are reshaping product differentiation and consumer purchasing decisions.
Impact of COVID-19 on the Nursing & Maternity Bras Market
The COVID-19 pandemic had a short-term negative impact on the market in 2020 due to supply chain disruptions, retail store closures, and reduced discretionary spending. However, prolonged work-from-home trends and heightened demand for comfort-oriented apparel accelerated consumer interest in wireless and soft-structure nursing bras. The rapid growth of e-commerce platforms mitigated revenue losses, and post-pandemic recovery has been supported by renewed birth rates in select regions and increasing digital brand engagement.
Market Segmentation Analysis
By Type
Underwire Nursing Bras
Underwire nursing bras provide enhanced support and shaping, particularly for women with larger bust sizes. Demand is primarily driven by consumers seeking structured fit and aesthetics during pregnancy and postnatal periods.
Wireless Nursing Bras
Wireless nursing bras account for a significant and growing share of the market due to superior comfort, flexibility, and suitability for extended wear. This segment benefits from increased preference for lightweight, breathable, and pressure-free designs, especially during lactation.
By Application
Pregnant Women
Bras designed for pregnant women focus on adaptability, stretchability, and support to accommodate body changes throughout pregnancy. Rising awareness of prenatal comfort and health is boosting demand in this segment.
Lactating Women
The lactating women segment represents a major share of the market, driven by functional features such as easy-access nursing clips, moisture-wicking fabrics, and enhanced bust support. Growth is supported by increased breastfeeding awareness and supportive healthcare recommendations.
Competitive Landscape and Key Players Analysis
The nursing & maternity bras market is moderately fragmented, with a mix of global lingerie brands, maternity-focused specialists, and regional manufacturers. Competition is driven by product comfort, fabric innovation, brand trust, pricing, and omnichannel presence.
Key Players Include:
Leading companies focus on ergonomic design, breathable and stretchable fabrics, inclusive sizing, and sustainable materials. Strategic initiatives include expanding digital sales channels, launching stylish yet functional designs, collaborating with healthcare professionals, and targeting emerging markets with affordable product lines.
Regional Analysis
North America
North America represents a mature and high-value market, supported by strong maternal healthcare awareness, premium product adoption, and well-established maternity apparel brands. The U.S. leads regional demand due to high consumer spending and strong e-commerce penetration.
Europe
Europe shows steady growth, driven by emphasis on product quality, ergonomic design, and sustainable materials. Countries such as Germany, the U.K., and France contribute significantly due to strong retail infrastructure and supportive maternity welfare policies.
Asia-Pacific
Asia-Pacific is the fastest-growing regional market, supported by large population base, rising birth rates in select countries, growing urbanization, and increasing adoption of branded maternity wear. China, Japan, and Southeast Asia are key growth engines.
South America
South America exhibits moderate growth, driven by expanding middle-class populations, improving retail access, and growing awareness of maternity health and comfort.
Middle East & Africa
The Middle East & Africa region shows gradual growth, supported by improving healthcare access, rising female employment, and increasing availability of maternity apparel through online channels.
Executive Summary
The global Nursing & Maternity Bras market is expected to witness steady expansion through 2035, driven by rising maternal health awareness, increasing preference for specialized maternity apparel, and the growing participation of women in the workforce. Consumer demand is shifting toward comfort-centric, functional, and aesthetically appealing products that support physical changes during pregnancy and lactation. While the COVID-19 pandemic temporarily disrupted retail sales and supply chains, accelerated e-commerce adoption and heightened demand for wireless, soft-support bras established a durable growth foundation. Product innovation, digital-first branding, and expansion into emerging markets remain central to competitive success.
Drivers, Restraints, Trends, and Opportunities (DRTO)
Drivers
Restraints
Trends
Opportunities
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Porter’s Five Forces Analysis
Competitive Landscape Matrix
|
Company |
Core Strength |
Product Focus |
Strategic Positioning |
|
Bravado |
Maternity specialization |
Nursing bras |
Comfort-focused premium |
|
Destination Maternity |
Retail reach |
Maternity apparel |
Omni-channel presence |
|
Triumph |
Brand equity |
Underwire & wireless bras |
Quality & fit |
|
Medela |
Healthcare trust |
Nursing solutions |
Medical-grade positioning |
|
Anita |
Ergonomic design |
Support bras |
Functional premium |
|
Cake Maternity |
Design innovation |
Stylish nursing bras |
Fashion-forward |
|
Leading Lady |
Value pricing |
Everyday nursing bras |
Mass-market appeal |
|
Mamaway |
Fabric technology |
Seamless bras |
Comfort innovation |
|
Wacoal (Elomi) |
Size inclusivity |
Plus-size nursing bras |
Fit leadership |
|
Aimer |
Regional strength |
Fashion maternity bras |
Asia-focused |
1. Market Overview of Nursing & Maternity Bras
1.1 Nursing & Maternity Bras Market Overview
1.1.1 Nursing & Maternity Bras Product Scope
1.1.2 Market Status and Outlook
1.2 Nursing & Maternity Bras Market Size by Regions:
1.3 Nursing & Maternity Bras Historic Market Size by Regions
1.4 Nursing & Maternity Bras Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Nursing & Maternity Bras Sales Market by Type
2.1 Global Nursing & Maternity Bras Historic Market Size by Type
2.2 Global Nursing & Maternity Bras Forecasted Market Size by Type
2.3 Underwire Nursing Bras
2.4 Wireless Nursing Bras
3. Covid-19 Impact Nursing & Maternity Bras Sales Market by Application
3.1 Global Nursing & Maternity Bras Historic Market Size by Application
3.2 Global Nursing & Maternity Bras Forecasted Market Size by Application
3.3 Pregnant Women
3.4 Lactating Women
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Nursing & Maternity Bras Production Capacity Market Share by Manufacturers
4.2 Global Nursing & Maternity Bras Revenue Market Share by Manufacturers
4.3 Global Nursing & Maternity Bras Average Price by Manufacturers
5. Company Profiles and Key Figures in Nursing & Maternity Bras Business
5.1 Bravado
5.1.1 Bravado Company Profile
5.1.2 Bravado Nursing & Maternity Bras Product Specification
5.1.3 Bravado Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.2 Destination Maternity (Motherhood)
5.2.1 Destination Maternity (Motherhood) Company Profile
5.2.2 Destination Maternity (Motherhood) Nursing & Maternity Bras Product Specification
5.2.3 Destination Maternity (Motherhood) Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.3 Triumph
5.3.1 Triumph Company Profile
5.3.2 Triumph Nursing & Maternity Bras Product Specification
5.3.3 Triumph Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.4 La Leche League
5.4.1 La Leche League Company Profile
5.4.2 La Leche League Nursing & Maternity Bras Product Specification
5.4.3 La Leche League Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.5 Anita
5.5.1 Anita Company Profile
5.5.2 Anita Nursing & Maternity Bras Product Specification
5.5.3 Anita Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.6 Medela
5.6.1 Medela Company Profile
5.6.2 Medela Nursing & Maternity Bras Product Specification
5.6.3 Medela Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.7 Cake Maternity
5.7.1 Cake Maternity Company Profile
5.7.2 Cake Maternity Nursing & Maternity Bras Product Specification
5.7.3 Cake Maternity Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.8 Leading Lady
5.8.1 Leading Lady Company Profile
5.8.2 Leading Lady Nursing & Maternity Bras Product Specification
5.8.3 Leading Lady Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.9 Cantaloop
5.9.1 Cantaloop Company Profile
5.9.2 Cantaloop Nursing & Maternity Bras Product Specification
5.9.3 Cantaloop Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.10 Rosemadame
5.10.1 Rosemadame Company Profile
5.10.2 Rosemadame Nursing & Maternity Bras Product Specification
5.10.3 Rosemadame Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.11 Senshukai
5.11.1 Senshukai Company Profile
5.11.2 Senshukai Nursing & Maternity Bras Product Specification
5.11.3 Senshukai Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.12 INUjIRUSHI
5.12.1 INUjIRUSHI Company Profile
5.12.2 INUjIRUSHI Nursing & Maternity Bras Product Specification
5.12.3 INUjIRUSHI Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.13 Wacoal (Elomi)
5.13.1 Wacoal (Elomi) Company Profile
5.13.2 Wacoal (Elomi) Nursing & Maternity Bras Product Specification
5.13.3 Wacoal (Elomi) Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.14 Sweet Mommy
5.14.1 Sweet Mommy Company Profile
5.14.2 Sweet Mommy Nursing & Maternity Bras Product Specification
5.14.3 Sweet Mommy Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.15 Mamaway
5.15.1 Mamaway Company Profile
5.15.2 Mamaway Nursing & Maternity Bras Product Specification
5.15.3 Mamaway Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.16 O.C.T. Mami
5.16.1 O.C.T. Mami Company Profile
5.16.2 O.C.T. Mami Nursing & Maternity Bras Product Specification
5.16.3 O.C.T. Mami Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.17 Happy House
5.17.1 Happy House Company Profile
5.17.2 Happy House Nursing & Maternity Bras Product Specification
5.17.3 Happy House Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.18 Hubo
5.18.1 Hubo Company Profile
5.18.2 Hubo Nursing & Maternity Bras Product Specification
5.18.3 Hubo Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.19 Embry
5.19.1 Embry Company Profile
5.19.2 Embry Nursing & Maternity Bras Product Specification
5.19.3 Embry Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
5.20 Aimer
5.20.1 Aimer Company Profile
5.20.2 Aimer Nursing & Maternity Bras Product Specification
5.20.3 Aimer Nursing & Maternity Bras Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Nursing & Maternity Bras Market Size
6.2 North America Nursing & Maternity Bras Key Players in North America
6.3 North America Nursing & Maternity Bras Market Size by Type
6.4 North America Nursing & Maternity Bras Market Size by Application
7. East Asia
7.1 East Asia Nursing & Maternity Bras Market Size
7.2 East Asia Nursing & Maternity Bras Key Players in North America
7.3 East Asia Nursing & Maternity Bras Market Size by Type
7.4 East Asia Nursing & Maternity Bras Market Size by Application
8. Europe
8.1 Europe Nursing & Maternity Bras Market Size
8.2 Europe Nursing & Maternity Bras Key Players in North America
8.3 Europe Nursing & Maternity Bras Market Size by Type
8.4 Europe Nursing & Maternity Bras Market Size by Application
9. South Asia
9.1 South Asia Nursing & Maternity Bras Market Size
9.2 South Asia Nursing & Maternity Bras Key Players in North America
9.3 South Asia Nursing & Maternity Bras Market Size by Type
9.4 South Asia Nursing & Maternity Bras Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Nursing & Maternity Bras Market Size
10.2 Southeast Asia Nursing & Maternity Bras Key Players in North America
10.3 Southeast Asia Nursing & Maternity Bras Market Size by Type
10.4 Southeast Asia Nursing & Maternity Bras Market Size by Application
11. Middle East
11.1 Middle East Nursing & Maternity Bras Market Size
11.2 Middle East Nursing & Maternity Bras Key Players in North America
11.3 Middle East Nursing & Maternity Bras Market Size by Type
11.4 Middle East Nursing & Maternity Bras Market Size by Application
12. Africa
12.1 Africa Nursing & Maternity Bras Market Size
12.2 Africa Nursing & Maternity Bras Key Players in North America
12.3 Africa Nursing & Maternity Bras Market Size by Type
12.4 Africa Nursing & Maternity Bras Market Size by Application
13. Oceania
13.1 Oceania Nursing & Maternity Bras Market Size
13.2 Oceania Nursing & Maternity Bras Key Players in North America
13.3 Oceania Nursing & Maternity Bras Market Size by Type
13.4 Oceania Nursing & Maternity Bras Market Size by Application
14. South America
14.1 South America Nursing & Maternity Bras Market Size
14.2 South America Nursing & Maternity Bras Key Players in North America
14.3 South America Nursing & Maternity Bras Market Size by Type
14.4 South America Nursing & Maternity Bras Market Size by Application
15. Rest of the World
15.1 Rest of the World Nursing & Maternity Bras Market Size
15.2 Rest of the World Nursing & Maternity Bras Key Players in North America
15.3 Rest of the World Nursing & Maternity Bras Market Size by Type
15.4 Rest of the World Nursing & Maternity Bras Market Size by Application
16 Nursing & Maternity Bras Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter?s Five Forces Analysis
18 Regulatory Information
17 Analyst's Viewpoints/Conclusions
18 Appendix
18.1 Research Methodology
18.1.1 Methodology/Research Approach
18.1.2 Data Source
18.2 Disclaimer
Market Segmentation Analysis
By Type
Underwire Nursing Bras
Underwire nursing bras provide enhanced support and shaping, particularly for women with larger bust sizes. Demand is primarily driven by consumers seeking structured fit and aesthetics during pregnancy and postnatal periods.
Wireless Nursing Bras
Wireless nursing bras account for a significant and growing share of the market due to superior comfort, flexibility, and suitability for extended wear. This segment benefits from increased preference for lightweight, breathable, and pressure-free designs, especially during lactation.
By Application
Pregnant Women
Bras designed for pregnant women focus on adaptability, stretchability, and support to accommodate body changes throughout pregnancy. Rising awareness of prenatal comfort and health is boosting demand in this segment.
Lactating Women
The lactating women segment represents a major share of the market, driven by functional features such as easy-access nursing clips, moisture-wicking fabrics, and enhanced bust support. Growth is supported by increased breastfeeding awareness and supportive healthcare recommendations.
Competitive Landscape and Key Players Analysis
The nursing & maternity bras market is moderately fragmented, with a mix of global lingerie brands, maternity-focused specialists, and regional manufacturers. Competition is driven by product comfort, fabric innovation, brand trust, pricing, and omnichannel presence.
Key Players Include:
Leading companies focus on ergonomic design, breathable and stretchable fabrics, inclusive sizing, and sustainable materials. Strategic initiatives include expanding digital sales channels, launching stylish yet functional designs, collaborating with healthcare professionals, and targeting emerging markets with affordable product lines.
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