Global NVH Material Market Overview
Chem Reports estimates that the global NVH (Noise, Vibration, and Harshness) Material market was valued at USD xxxx in 2025 and is projected to reach USD xxxx by 2035, registering a CAGR of xx% over the forecast period. Market growth is primarily driven by increasing demand for enhanced ride comfort, stringent noise and emission regulations, and continuous advancements in automotive engineering. NVH materials play a critical role in reducing noise levels, absorbing vibrations, and improving overall vehicle refinement, making them essential components across passenger and commercial vehicle platforms.
The Global NVH Material Market Report 2025 delivers a comprehensive evaluation of market size, growth patterns, and structural dynamics from 2025 to 2035. The study integrates historical performance with forward-looking analysis based on extensive primary and secondary research. Key assessment parameters include regulatory standards, automotive production trends, lightweight material adoption, electric vehicle penetration, technological innovation in acoustic and damping solutions, and evolving OEM performance requirements.
Impact of COVID-19 on the NVH Material Market
The COVID-19 pandemic negatively impacted the NVH material market in 2020 due to disruptions in global automotive production, supply chain constraints, and reduced vehicle sales. Temporary shutdowns of manufacturing facilities and delayed OEM programs led to lower short-term demand. However, as automotive production resumed and focus increased on vehicle comfort and quality differentiation, the NVH material market experienced a gradual recovery. The long-term outlook remains positive, supported by electrification trends and renewed emphasis on cabin quietness.
Market Segmentation Analysis
By Type
Body NVH Materials
Body-related NVH materials account for a significant share of the market. These materials are used in doors, floors, roofs, dashboards, and trunk areas to reduce airborne noise and improve acoustic insulation. Growth is supported by increased use of multi-layer composites and lightweight damping materials.
Engine NVH Materials
Engine NVH materials are designed to manage powertrain vibrations and engine noise. Although demand from internal combustion engines remains substantial, this segment is evolving to address new noise profiles associated with hybrid and electric powertrains.
Others
This category includes NVH materials used in chassis systems, exhaust systems, and auxiliary vehicle components. Innovation in elastomers and acoustic foams continues to support this segment.
By Application
Below 8 Meters (<8m)
This segment primarily includes passenger vehicles and light commercial vehicles. Rising consumer expectations for quiet and comfortable cabins drive strong demand for advanced NVH solutions.
8–12 Meters
This segment mainly represents buses and medium commercial vehicles, where NVH materials are increasingly used to enhance passenger comfort and comply with noise regulations.
Others
Includes heavy commercial vehicles and specialty vehicles, where NVH solutions focus on durability, vibration isolation, and regulatory compliance rather than cabin luxury.
Competitive Landscape and Key Players Analysis
The NVH material market is moderately consolidated, with global players competing on material innovation, lightweight solutions, cost efficiency, and OEM partnerships. Leading companies focus on advanced composites, acoustic foams, damping materials, and integrated NVH systems tailored to evolving vehicle architectures.
Top Key Players Include:
Key competitive strategies include expanding production capacities in high-growth regions, developing lightweight and eco-friendly NVH materials, collaborating closely with OEMs during vehicle design stages, and addressing new noise challenges associated with electric and hybrid vehicles.
Regional Analysis
North America
North America represents a mature NVH material market, supported by strong automotive manufacturing capabilities, high consumer expectations for vehicle comfort, and strict regulatory standards. The U.S. remains the largest contributor in the region.
Europe
Europe shows steady growth, driven by premium vehicle production, advanced engineering practices, and stringent noise and emission regulations. Germany, France, and the U.K. are key markets due to strong OEM presence.
Asia-Pacific
Asia-Pacific is the fastest-growing regional market, led by China, Japan, and Southeast Asia. High vehicle production volumes, expanding middle-class population, and growing demand for comfort-oriented vehicles fuel market expansion.
South America
South America exhibits moderate growth, supported by gradual recovery in automotive manufacturing and increasing adoption of NVH solutions in passenger vehicles.
Middle East & Africa
The Middle East & Africa region shows steady but slower growth, driven by rising vehicle imports, infrastructure development, and increasing focus on vehicle quality and durability.
Executive Summary
The global NVH (Noise, Vibration, and Harshness) Material market is poised for sustained growth through 2035, underpinned by rising automotive production, increasing consumer expectations for vehicle comfort, and stringent regulatory norms on noise and vibration. NVH materials have transitioned from being comfort enhancers to essential vehicle components, particularly as electric and hybrid vehicles introduce new acoustic challenges. While the COVID-19 pandemic temporarily disrupted automotive manufacturing and supply chains in 2020, market recovery has been supported by renewed OEM investments, platform upgrades, and a growing emphasis on cabin refinement and lightweighting.
Drivers, Restraints, Trends, and Opportunities (DRTO)
Drivers
Restraints
Trends
Opportunities
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Porter’s Five Forces Analysis
Competitive Landscape Matrix
|
Company |
Core Strength |
Product Focus |
Strategic Positioning |
|
Autoneum |
Integrated NVH systems |
Acoustic & thermal materials |
Global OEM partner |
|
Sumitomo Riko |
Elastomer expertise |
Anti-vibration components |
Powertrain-focused |
|
Adler Pelzer Group |
Lightweight composites |
Interior NVH solutions |
Premium & EV platforms |
|
Faurecia |
System integration |
Cockpit & body NVH |
Modular solutions |
|
Cooper Standard |
Sealing systems |
Vibration control |
Platform-based supply |
|
3M |
Material science |
Damping & insulation |
High-performance niches |
|
Henkel |
Adhesive technologies |
Structural damping |
Multi-industry reach |
|
Zhong Ding |
Cost efficiency |
NVH components |
Asia-focused growth |
|
Tuopu |
OEM alignment |
Chassis NVH parts |
China market strength |
|
Nihon Tokushu Toryo |
Coating technology |
Acoustic coatings |
Specialized applications |
1. Market Overview of NVH Material 1.1 NVH Material Market Overview 1.1.1 NVH Material Product Scope 1.1.2 Market Status and Outlook 1.2 NVH Material Market Size by Regions: 1.3 NVH Material Historic Market Size by Regions 1.4 NVH Material Forecasted Market Size by Regions 1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth 1.5.1 North America 1.5.2 East Asia 1.5.3 Europe 1.5.4 South Asia 1.5.5 Southeast Asia 1.5.6 Middle East 1.5.7 Africa 1.5.8 Oceania 1.5.9 South America 1.5.10 Rest of the World 1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth 1.6.1 Covid-19 Impact: Global GDP Growth, Projections 1.6.2 Covid-19 Impact: Commodity Prices Indices 1.6.3 Covid-19 Impact: Global Major Government Policy 2. Covid-19 Impact NVH Material Sales Market by Type 2.1 Global NVH Material Historic Market Size by Type 2.2 Global NVH Material Forecasted Market Size by Type 2.3 Body 2.4 Engine 2.5 Others 3. Covid-19 Impact NVH Material Sales Market by Application 3.1 Global NVH Material Historic Market Size by Application 3.2 Global NVH Material Forecasted Market Size by Application 3.3 <8m 3.4 8m-12m 3.5 Others 4. Covid-19 Impact Market Competition by Manufacturers 4.1 Global NVH Material Production Capacity Market Share by Manufacturers 4.2 Global NVH Material Revenue Market Share by Manufacturers 4.3 Global NVH Material Average Price by Manufacturers 5. Company Profiles and Key Figures in NVH Material Business 5.1 Sumitomoriko 5.1.1 Sumitomoriko Company Profile 5.1.2 Sumitomoriko NVH Material Product Specification 5.1.3 Sumitomoriko NVH Material Production Capacity, Revenue, Price and Gross Margin 5.2 Autoneum 5.2.1 Autoneum Company Profile 5.2.2 Autoneum NVH Material Product Specification 5.2.3 Autoneum NVH Material Production Capacity, Revenue, Price and Gross Margin 5.3 Zhuzhou Times 5.3.1 Zhuzhou Times Company Profile 5.3.2 Zhuzhou Times NVH Material Product Specification 5.3.3 Zhuzhou Times NVH Material Production Capacity, Revenue, Price and Gross Margin 5.4 Tuopu 5.4.1 Tuopu Company Profile 5.4.2 Tuopu NVH Material Product Specification 5.4.3 Tuopu NVH Material Production Capacity, Revenue, Price and Gross Margin 5.5 Nihon Tokushu Toryo 5.5.1 Nihon Tokushu Toryo Company Profile 5.5.2 Nihon Tokushu Toryo NVH Material Product Specification 5.5.3 Nihon Tokushu Toryo NVH Material Production Capacity, Revenue, Price and Gross Margin 5.6 Zhong Ding 5.6.1 Zhong Ding Company Profile 5.6.2 Zhong Ding NVH Material Product Specification 5.6.3 Zhong Ding NVH Material Production Capacity, Revenue, Price and Gross Margin 5.7 Cooper Standard 5.7.1 Cooper Standard Company Profile 5.7.2 Cooper Standard NVH Material Product Specification 5.7.3 Cooper Standard NVH Material Production Capacity, Revenue, Price and Gross Margin 5.8 3M 5.8.1 3M Company Profile 5.8.2 3M NVH Material Product Specification 5.8.3 3M NVH Material Production Capacity, Revenue, Price and Gross Margin 5.9 Henkel 5.9.1 Henkel Company Profile 5.9.2 Henkel NVH Material Product Specification 5.9.3 Henkel NVH Material Production Capacity, Revenue, Price and Gross Margin 5.10 STP 5.10.1 STP Company Profile 5.10.2 STP NVH Material Product Specification 5.10.3 STP NVH Material Production Capacity, Revenue, Price and Gross Margin 5.11 Wolverine 5.11.1 Wolverine Company Profile 5.11.2 Wolverine NVH Material Product Specification 5.11.3 Wolverine NVH Material Production Capacity, Revenue, Price and Gross Margin 5.12 Asimco technologies 5.12.1 Asimco technologies Company Profile 5.12.2 Asimco technologies NVH Material Product Specification 5.12.3 Asimco technologies NVH Material Production Capacity, Revenue, Price and Gross Margin 5.13 JX Zhao's 5.13.1 JX Zhao's Company Profile 5.13.2 JX Zhao's NVH Material Product Specification 5.13.3 JX Zhao's NVH Material Production Capacity, Revenue, Price and Gross Margin 5.14 Adler Pelzer Group 5.14.1 Adler Pelzer Group Company Profile 5.14.2 Adler Pelzer Group NVH Material Product Specification 5.14.3 Adler Pelzer Group NVH Material Production Capacity, Revenue, Price and Gross Margin 5.15 Faurecia 5.15.1 Faurecia Company Profile 5.15.2 Faurecia NVH Material Product Specification 5.15.3 Faurecia NVH Material Production Capacity, Revenue, Price and Gross Margin 6. North America 6.1 North America NVH Material Market Size 6.2 North America NVH Material Key Players in North America 6.3 North America NVH Material Market Size by Type 6.4 North America NVH Material Market Size by Application 7. East Asia 7.1 East Asia NVH Material Market Size 7.2 East Asia NVH Material Key Players in North America 7.3 East Asia NVH Material Market Size by Type 7.4 East Asia NVH Material Market Size by Application 8. Europe 8.1 Europe NVH Material Market Size 8.2 Europe NVH Material Key Players in North America 8.3 Europe NVH Material Market Size by Type 8.4 Europe NVH Material Market Size by Application 9. South Asia 9.1 South Asia NVH Material Market Size 9.2 South Asia NVH Material Key Players in North America 9.3 South Asia NVH Material Market Size by Type 9.4 South Asia NVH Material Market Size by Application 10. Southeast Asia 10.1 Southeast Asia NVH Material Market Size 10.2 Southeast Asia NVH Material Key Players in North America 10.3 Southeast Asia NVH Material Market Size by Type 10.4 Southeast Asia NVH Material Market Size by Application 11. Middle East 11.1 Middle East NVH Material Market Size 11.2 Middle East NVH Material Key Players in North America 11.3 Middle East NVH Material Market Size by Type 11.4 Middle East NVH Material Market Size by Application 12. Africa 12.1 Africa NVH Material Market Size 12.2 Africa NVH Material Key Players in North America 12.3 Africa NVH Material Market Size by Type 12.4 Africa NVH Material Market Size by Application 13. Oceania 13.1 Oceania NVH Material Market Size 13.2 Oceania NVH Material Key Players in North America 13.3 Oceania NVH Material Market Size by Type 13.4 Oceania NVH Material Market Size by Application 14. South America 14.1 South America NVH Material Market Size 14.2 South America NVH Material Key Players in North America 14.3 South America NVH Material Market Size by Type 14.4 South America NVH Material Market Size by Application 15. Rest of the World 15.1 Rest of the World NVH Material Market Size 15.2 Rest of the World NVH Material Key Players in North America 15.3 Rest of the World NVH Material Market Size by Type 15.4 Rest of the World NVH Material Market Size by Application 16 NVH Material Market Dynamics 16.1 Covid-19 Impact Market Top Trends 16.2 Covid-19 Impact Market Drivers 16.3 Covid-19 Impact Market Challenges 16.4 Porter?s Five Forces Analysis 18 Regulatory Information 17 Analyst's Viewpoints/Conclusions 18 Appendix 18.1 Research Methodology 18.1.1 Methodology/Research Approach 18.1.2 Data Source 18.2 Disclaimer
Market Segmentation Analysis
By Type
Body NVH Materials
Body-related NVH materials account for a significant share of the market. These materials are used in doors, floors, roofs, dashboards, and trunk areas to reduce airborne noise and improve acoustic insulation. Growth is supported by increased use of multi-layer composites and lightweight damping materials.
Engine NVH Materials
Engine NVH materials are designed to manage powertrain vibrations and engine noise. Although demand from internal combustion engines remains substantial, this segment is evolving to address new noise profiles associated with hybrid and electric powertrains.
Others
This category includes NVH materials used in chassis systems, exhaust systems, and auxiliary vehicle components. Innovation in elastomers and acoustic foams continues to support this segment.
By Application
Below 8 Meters (<8m)
This segment primarily includes passenger vehicles and light commercial vehicles. Rising consumer expectations for quiet and comfortable cabins drive strong demand for advanced NVH solutions.
8–12 Meters
This segment mainly represents buses and medium commercial vehicles, where NVH materials are increasingly used to enhance passenger comfort and comply with noise regulations.
Others
Includes heavy commercial vehicles and specialty vehicles, where NVH solutions focus on durability, vibration isolation, and regulatory compliance rather than cabin luxury.
Competitive Landscape and Key Players Analysis
The NVH material market is moderately consolidated, with global players competing on material innovation, lightweight solutions, cost efficiency, and OEM partnerships. Leading companies focus on advanced composites, acoustic foams, damping materials, and integrated NVH systems tailored to evolving vehicle architectures.
Top Key Players Include:
Key competitive strategies include expanding production capacities in high-growth regions, developing lightweight and eco-friendly NVH materials, collaborating closely with OEMs during vehicle design stages, and addressing new noise challenges associated with electric and hybrid vehicles.
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