Global Offset Print Label Market Overview
Chem Reports estimates that the global Offset Print Label market was valued at USD xxxx in 2025 and is projected to reach USD xxxx by 2035, expanding at a CAGR of xx% during the forecast period. Market growth is driven by rising demand for high-quality, cost-efficient, and visually appealing labels across FMCG, pharmaceuticals, manufacturing, and consumer goods industries. Offset printing continues to be widely adopted for medium-to-high volume label production due to its superior color consistency, sharp image resolution, and economic scalability.
The Global Offset Print Label Market Report 2025 provides a comprehensive analysis of market size, growth patterns, and competitive dynamics. The study evaluates historical and current market performance to forecast demand trends from 2025 to 2035. It incorporates extensive primary and secondary research, covering regulatory requirements, packaging standards, branding trends, technological developments in printing and substrates, and evolving end-user expectations across industries.
Impact of COVID-19 on the Offset Print Label Market
The COVID-19 pandemic had a short-term adverse impact on the Offset Print Label market in 2020 due to disruptions in manufacturing operations, supply chain constraints, and reduced demand from non-essential industries such as fashion, automotive, and electronics. However, increased consumption of packaged food, pharmaceuticals, hygiene products, and essential consumer goods partially offset these declines. As economic activity normalized, the market recovered steadily, supported by renewed FMCG demand and growing emphasis on product identification, traceability, and regulatory labeling.
Market Segmentation Analysis
By Type
Wet Glued Labels
Wet glued labels remain widely used in beverages, food containers, and household products due to their cost-effectiveness and compatibility with high-speed labeling lines.
Pressure Sensitive / Self-Adhesive Labels
This segment represents a major share of the market, driven by ease of application, versatility, and strong adoption across FMCG, pharmaceuticals, and logistics.
Liner-less Labels
Liner-less labels are gaining traction due to reduced material waste, lower transportation costs, and sustainability advantages.
Multi-part Barcode Labels
These labels are used in logistics, warehousing, and manufacturing for tracking, inventory management, and compliance purposes.
In-mold Labels
In-mold labels are integrated directly into packaging during molding, offering durability, premium aesthetics, and resistance to moisture and abrasion.
Shrink Sleeve Labels
Shrink sleeve labels provide full-container coverage and high visual impact, making them popular in beverages, cosmetics, and specialty FMCG packaging.
By Application
FMCG
FMCG is the largest application segment, driven by high-volume packaging requirements, brand differentiation, and regulatory labeling needs.
Medical
Medical and pharmaceutical labeling demand is supported by strict regulatory compliance, product traceability, and patient safety requirements.
Manufacturing
Manufacturing applications include product identification, safety instructions, and logistics labeling across industrial equipment and components.
Agriculture
Labels are used for agrochemicals, seeds, and fertilizers, requiring durability and compliance with regulatory standards.
Fashion and Apparels
This segment utilizes offset printed labels for branding, care instructions, and product differentiation.
Electronics and Appliances
Labels in this segment support product identification, compliance information, and branding, often requiring high durability and clarity.
Automotive
Automotive labels are used for parts identification, safety warnings, and traceability throughout the supply chain.
Others
Other applications include logistics, chemicals, and consumer durables.
Competitive Landscape and Key Players Analysis
The Offset Print Label market is moderately competitive, with global packaging companies and regional converters competing on print quality, cost efficiency, substrate innovation, and customer service. Key players focus on expanding production capacity, adopting sustainable materials, and integrating advanced printing technologies.
Key Players Include:
Leading players benefit from strong global distribution networks, long-term relationships with FMCG and pharmaceutical customers, and continuous innovation in label materials and printing solutions. Sustainability, liner reduction, and recyclable label structures are increasingly shaping competitive strategies.
Regional Analysis
North America
North America represents a mature market, driven by strong FMCG, pharmaceutical, and industrial packaging demand. The U.S. leads regional consumption due to advanced packaging standards and high branding requirements.
Europe
Europe is a key market supported by stringent labeling regulations, sustainability initiatives, and strong presence of packaged food and consumer goods manufacturers. Germany, the U.K., France, and Italy are major contributors.
Asia-Pacific
Asia-Pacific is the fastest-growing regional market, led by China, India, Japan, and Southeast Asia. Rapid urbanization, expanding middle-class populations, and growth in FMCG and manufacturing sectors drive strong demand.
South America
South America shows moderate growth potential, supported by expanding food & beverage packaging and improving manufacturing activity, particularly in Brazil and Argentina.
Middle East & Africa
The Middle East & Africa market is emerging, driven by increasing packaged food consumption, retail expansion, and gradual industrial development.
Executive Summary
The global Offset Print Label market is expected to grow steadily through 2035, supported by sustained demand from FMCG, pharmaceuticals, manufacturing, and consumer goods sectors. Offset printing remains a preferred technology for medium-to-high volume label production due to its superior color fidelity, sharp image reproduction, and cost efficiency at scale. Regulatory labeling requirements, brand differentiation needs, and growth in packaged goods consumption are reinforcing market demand. While competitive pressure from digital and flexographic printing persists, ongoing innovation in substrates, inks, and hybrid print workflows continues to sustain the relevance of offset printing in industrial label applications.
Drivers, Restraints, Trends, and Opportunities (DRTO)
Drivers
Restraints
Trends
Opportunities
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Porter’s Five Forces Analysis
Threat of New Entrants – Low to Moderate
High capital requirements, technical expertise, and established customer relationships limit easy market entry.
Bargaining Power of Suppliers – Moderate
Suppliers of paper, films, inks, and adhesives have moderate influence, partially offset by diversified sourcing options.
Bargaining Power of Buyers – High
Large FMCG, pharmaceutical, and industrial customers exert strong pricing pressure due to volume purchasing and multiple supplier choices.
Threat of Substitutes – High
Digital and flexographic printing technologies present strong substitution threats, particularly for short-run and customized labels.
Competitive Rivalry – High
Intense competition exists among global converters and regional players on price, quality, turnaround time, and sustainability credentials.
Competitive Landscape Matrix
|
Company |
Core Strength |
Label Focus |
Strategic Positioning |
|
Avery Dennison |
Adhesive expertise |
Pressure-sensitive labels |
Global FMCG and pharma partner |
|
CCL Industries |
Scale & diversification |
Multi-format labels |
Market leader across end-use sectors |
|
Berry Global |
Material innovation |
Film-based labels |
Integrated packaging solutions |
|
Constantia Flexibles |
Premium packaging |
High-quality printed labels |
Value-added and specialty focus |
|
LINTEC |
Technology-driven |
Functional label materials |
High-performance applications |
|
Bemis |
Packaging scale |
Flexible & label solutions |
Cost-efficient large-volume supplier |
|
Intertape Polymer Group |
Industrial focus |
Specialty labels & tapes |
Manufacturing and logistics strength |
|
Klöckner Pentaplast |
Substrate expertise |
Rigid and flexible films |
Material innovation leader |
|
Karlville Development |
Equipment solutions |
Shrink & specialty labels |
Technology and process support |
|
SleeveCo |
Shrink sleeve expertise |
Full-body labels |
Branding-driven packaging |
1. Market Overview of Offset Print Label
1.1 Offset Print Label Market Overview
1.1.1 Offset Print Label Product Scope
1.1.2 Market Status and Outlook
1.2 Offset Print Label Market Size by Regions:
1.3 Offset Print Label Historic Market Size by Regions
1.4 Offset Print Label Forecasted Market Size by Regions
1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth
1.5.1 North America
1.5.2 East Asia
1.5.3 Europe
1.5.4 South Asia
1.5.5 Southeast Asia
1.5.6 Middle East
1.5.7 Africa
1.5.8 Oceania
1.5.9 South America
1.5.10 Rest of the World
1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
1.6.1 Covid-19 Impact: Global GDP Growth, Projections
1.6.2 Covid-19 Impact: Commodity Prices Indices
1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Offset Print Label Sales Market by Type
2.1 Global Offset Print Label Historic Market Size by Type
2.2 Global Offset Print Label Forecasted Market Size by Type
2.3 Wet Glued Labels
2.4 Pressure Sensitive/Self Adhesive Labels
2.5 Liner-less labels
2.6 Multi-part Barcode Labels
2.7 In-mold labels
2.8 Shrink Sleeve Label
3. Covid-19 Impact Offset Print Label Sales Market by Application
3.1 Global Offset Print Label Historic Market Size by Application
3.2 Global Offset Print Label Forecasted Market Size by Application
3.3 FMCG
3.4 Medical
3.5 Manufacturing
3.6 Agriculture
3.7 Fashion and Apparels
3.8 Electronics and Appliances
3.9 Automotive
3.10 Others
4. Covid-19 Impact Market Competition by Manufacturers
4.1 Global Offset Print Label Production Capacity Market Share by Manufacturers
4.2 Global Offset Print Label Revenue Market Share by Manufacturers
4.3 Global Offset Print Label Average Price by Manufacturers
5. Company Profiles and Key Figures in Offset Print Label Business
5.1 Avery Dennison
5.1.1 Avery Dennison Company Profile
5.1.2 Avery Dennison Offset Print Label Product Specification
5.1.3 Avery Dennison Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.2 Bemis
5.2.1 Bemis Company Profile
5.2.2 Bemis Offset Print Label Product Specification
5.2.3 Bemis Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.3 CCL Industries
5.3.1 CCL Industries Company Profile
5.3.2 CCL Industries Offset Print Label Product Specification
5.3.3 CCL Industries Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.4 LINTEC
5.4.1 LINTEC Company Profile
5.4.2 LINTEC Offset Print Label Product Specification
5.4.3 LINTEC Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.5 Berry Global
5.5.1 Berry Global Company Profile
5.5.2 Berry Global Offset Print Label Product Specification
5.5.3 Berry Global Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.6 Cenveo
5.6.1 Cenveo Company Profile
5.6.2 Cenveo Offset Print Label Product Specification
5.6.3 Cenveo Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.7 Constantia Flexibles
5.7.1 Constantia Flexibles Company Profile
5.7.2 Constantia Flexibles Offset Print Label Product Specification
5.7.3 Constantia Flexibles Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.8 Hood Packaging
5.8.1 Hood Packaging Company Profile
5.8.2 Hood Packaging Offset Print Label Product Specification
5.8.3 Hood Packaging Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.9 Intertape Polymer Group
5.9.1 Intertape Polymer Group Company Profile
5.9.2 Intertape Polymer Group Offset Print Label Product Specification
5.9.3 Intertape Polymer Group Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.10 Karlville Development
5.10.1 Karlville Development Company Profile
5.10.2 Karlville Development Offset Print Label Product Specification
5.10.3 Karlville Development Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.11 Klckner Pentaplast
5.11.1 Klckner Pentaplast Company Profile
5.11.2 Klckner Pentaplast Offset Print Label Product Specification
5.11.3 Klckner Pentaplast Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.12 Macfarlane Group
5.12.1 Macfarlane Group Company Profile
5.12.2 Macfarlane Group Offset Print Label Product Specification
5.12.3 Macfarlane Group Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.13 SleeveCo
5.13.1 SleeveCo Company Profile
5.13.2 SleeveCo Offset Print Label Product Specification
5.13.3 SleeveCo Offset Print Label Production Capacity, Revenue, Price and Gross Margin
5.14 DOW Chemical
5.14.1 DOW Chemical Company Profile
5.14.2 DOW Chemical Offset Print Label Product Specification
5.14.3 DOW Chemical Offset Print Label Production Capacity, Revenue, Price and Gross Margin
6. North America
6.1 North America Offset Print Label Market Size
6.2 North America Offset Print Label Key Players in North America
6.3 North America Offset Print Label Market Size by Type
6.4 North America Offset Print Label Market Size by Application
7. East Asia
7.1 East Asia Offset Print Label Market Size
7.2 East Asia Offset Print Label Key Players in North America
7.3 East Asia Offset Print Label Market Size by Type
7.4 East Asia Offset Print Label Market Size by Application
8. Europe
8.1 Europe Offset Print Label Market Size
8.2 Europe Offset Print Label Key Players in North America
8.3 Europe Offset Print Label Market Size by Type
8.4 Europe Offset Print Label Market Size by Application
9. South Asia
9.1 South Asia Offset Print Label Market Size
9.2 South Asia Offset Print Label Key Players in North America
9.3 South Asia Offset Print Label Market Size by Type
9.4 South Asia Offset Print Label Market Size by Application
10. Southeast Asia
10.1 Southeast Asia Offset Print Label Market Size
10.2 Southeast Asia Offset Print Label Key Players in North America
10.3 Southeast Asia Offset Print Label Market Size by Type
10.4 Southeast Asia Offset Print Label Market Size by Application
11. Middle East
11.1 Middle East Offset Print Label Market Size
11.2 Middle East Offset Print Label Key Players in North America
11.3 Middle East Offset Print Label Market Size by Type
11.4 Middle East Offset Print Label Market Size by Application
12. Africa
12.1 Africa Offset Print Label Market Size
12.2 Africa Offset Print Label Key Players in North America
12.3 Africa Offset Print Label Market Size by Type
12.4 Africa Offset Print Label Market Size by Application
13. Oceania
13.1 Oceania Offset Print Label Market Size
13.2 Oceania Offset Print Label Key Players in North America
13.3 Oceania Offset Print Label Market Size by Type
13.4 Oceania Offset Print Label Market Size by Application
14. South America
14.1 South America Offset Print Label Market Size
14.2 South America Offset Print Label Key Players in North America
14.3 South America Offset Print Label Market Size by Type
14.4 South America Offset Print Label Market Size by Application
15. Rest of the World
15.1 Rest of the World Offset Print Label Market Size
15.2 Rest of the World Offset Print Label Key Players in North America
15.3 Rest of the World Offset Print Label Market Size by Type
15.4 Rest of the World Offset Print Label Market Size by Application
16 Offset Print Label Market Dynamics
16.1 Covid-19 Impact Market Top Trends
16.2 Covid-19 Impact Market Drivers
16.3 Covid-19 Impact Market Challenges
16.4 Porter?s Five Forces Analysis
18 Regulatory Information
17 Analyst's Viewpoints/Conclusions
18 Appendix
18.1 Research Methodology
18.1.1 Methodology/Research Approach
18.1.2 Data Source
18.2 Disclaimer
Market Segmentation Analysis
By Type
Wet Glued Labels
Wet glued labels remain widely used in beverages, food containers, and household products due to their cost-effectiveness and compatibility with high-speed labeling lines.
Pressure Sensitive / Self-Adhesive Labels
This segment represents a major share of the market, driven by ease of application, versatility, and strong adoption across FMCG, pharmaceuticals, and logistics.
Liner-less Labels
Liner-less labels are gaining traction due to reduced material waste, lower transportation costs, and sustainability advantages.
Multi-part Barcode Labels
These labels are used in logistics, warehousing, and manufacturing for tracking, inventory management, and compliance purposes.
In-mold Labels
In-mold labels are integrated directly into packaging during molding, offering durability, premium aesthetics, and resistance to moisture and abrasion.
Shrink Sleeve Labels
Shrink sleeve labels provide full-container coverage and high visual impact, making them popular in beverages, cosmetics, and specialty FMCG packaging.
By Application
FMCG
FMCG is the largest application segment, driven by high-volume packaging requirements, brand differentiation, and regulatory labeling needs.
Medical
Medical and pharmaceutical labeling demand is supported by strict regulatory compliance, product traceability, and patient safety requirements.
Manufacturing
Manufacturing applications include product identification, safety instructions, and logistics labeling across industrial equipment and components.
Agriculture
Labels are used for agrochemicals, seeds, and fertilizers, requiring durability and compliance with regulatory standards.
Fashion and Apparels
This segment utilizes offset printed labels for branding, care instructions, and product differentiation.
Electronics and Appliances
Labels in this segment support product identification, compliance information, and branding, often requiring high durability and clarity.
Automotive
Automotive labels are used for parts identification, safety warnings, and traceability throughout the supply chain.
Others
Other applications include logistics, chemicals, and consumer durables.
Competitive Landscape and Key Players Analysis
The Offset Print Label market is moderately competitive, with global packaging companies and regional converters competing on print quality, cost efficiency, substrate innovation, and customer service. Key players focus on expanding production capacity, adopting sustainable materials, and integrating advanced printing technologies.
Key Players Include:
Leading players benefit from strong global distribution networks, long-term relationships with FMCG and pharmaceutical customers, and continuous innovation in label materials and printing solutions. Sustainability, liner reduction, and recyclable label structures are increasingly shaping competitive strategies.
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